25 Email Geeks to help you get your geek on

The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights that really are leaders in their domain.

Conversational Email a trend for 2017?

It’s time to conversate Conversations between customers and brands via messengers have become more mainstream recently, particularly with WeChat in China, but also with other messengers such as Facebook Messenger, WhatsApp, Telegram and Slack. But what do conversations have to do with email? AA: Probably a little more than you think. Re: MP: Really? Re: AA: That’s right, allow me
Read more

5 Black Friday emails

Here’s a quick recap of 5 different email campaigns from Black Friday from the fashion and sports accessories industries. Shapes, squares, blocks and (as you probably already guessed) the colour black prevail, but with some noticeable exceptions. Take from them what you will for your next series of holiday campaigns.

8 Email Marketing Trends for 2017

The 8 trends we expect to emerge are as follows; we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.

4 Must-Read Email Marketing Stories From Last Week (August 22-29)

The attention span of a human being is now about eight seconds – down from 12 seconds in 2000. Here are some simple strategies that’ll help you keep your customers from scrolling past your message or deleting it.

UNSEND! I just sent the wrong email to 4,000,000 people!

One of our customers once had an unfortunate situation where someone mistakenly sent out a test message to all of the subscribers in their database…

Online and Offline, working in tandem to tighten your email marketing game

You’ve got a whole bunch of data about your customers, you know which emails they’ve read, the products they’ve browsed on your website, which products they’ve purchased, you even know which physical stores they visited, but how can you leverage the power of this data in your marketing game?

Inbox placement. We talk email deliverability with Michal Kidon, our Senior Account Manager

Today, Adam Ambrożewicz takes the time to talk to Michał Kidoń, an email deliverability expert at ExpertSender about email deliverability and customer support.

How to Run a Targeted Clearance Sale Email Campaign

As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?

2 Quick Steps To Reengage Your Customers With Email

The reengagement campaign is an email campaign designed and targeted at customers that haven’t been engaged for a certain period of time. Usually the industry defines an engaged customer as someone who has either opened or clicked an email in the last 6-12 months. However, everyone should really have their own definition of what constitutes an engaged customer as every business is different.