Send emails when your customers expect them with the ExpertSender time travel feature

Enter time travel, an ExpertSender feature that sends emails to your audience at the exact time you want them to be sent, irrespective of their current time zone. You can know where they are located based on where they opened or clicked the last message that you sent them.

Microsegment for Greater Customer Engagement in less than 1 Minute

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!

How to Drive Revenue with Email using Sniper Precise Segmentation

Free webinar Driving revenue in email marketing requires sniper precision and to do that you need to know how to best make use of the data that you’re armed with. You can then blast your campaigns to the customers that are going to drive your revenues the most. In fact, almost every business needs to get their customers through 5
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Why is UX so important in Email Marketing? 4 Extraordinary Email Experiences

Have you ever had the experience of purchasing something online that you’ve been totally excited about for the longest time, completed the order, then had a totally underwhelming email experience? This part of your experience didn’t meet your expectations and your experience with any brand should be consistently awesome across the board – just as Jimi (Hendrix) would have it.

25 Email Geeks to help you get your geek on

The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights that really are leaders in their domain.

Conversational Email a trend for 2017?

It’s time to conversate Conversations between customers and brands via messengers have become more mainstream recently, particularly with WeChat in China, but also with other messengers such as Facebook Messenger, WhatsApp, Telegram and Slack. But what do conversations have to do with email? AA: Probably a little more than you think. Re: MP: Really? Re: AA: That’s right, allow me
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5 Black Friday emails

Here’s a quick recap of 5 different email campaigns from Black Friday from the fashion and sports accessories industries. Shapes, squares, blocks and (as you probably already guessed) the colour black prevail, but with some noticeable exceptions. Take from them what you will for your next series of holiday campaigns.

8 Email Marketing Trends for 2017

The 8 trends we expect to emerge are as follows; we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.

4 Must-Read Email Marketing Stories From Last Week (August 22-29)

The attention span of a human being is now about eight seconds – down from 12 seconds in 2000. Here are some simple strategies that’ll help you keep your customers from scrolling past your message or deleting it.

UNSEND! I just sent the wrong email to 4,000,000 people!

One of our customers once had an unfortunate situation where someone mistakenly sent out a test message to all of the subscribers in their database…