Here’s a quick recap of 5 different email campaigns from Black Friday from the fashion and sports accessories industries. Shapes, squares, blocks and (as you probably already guessed) the colour black prevail, but with some noticeable exceptions. Take from them what you will for your next series of holiday campaigns.
The 8 trends we expect to emerge are as follows; we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.
The attention span of a human being is now about eight seconds – down from 12 seconds in 2000. Here are some simple strategies that’ll help you keep your customers from scrolling past your message or deleting it.
One of our customers once had an unfortunate situation where someone mistakenly sent out a test message to all of the subscribers in their database…
You’ve got a whole bunch of data about your customers, you know which emails they’ve read, the products they’ve browsed on your website, which products they’ve purchased, you even know which physical stores they visited, but how can you leverage the power of this data in your marketing game?
Today, Adam Ambrożewicz takes the time to talk to Michał Kidoń, an email deliverability expert at ExpertSender about email deliverability and customer support.
As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?
The reengagement campaign is an email campaign designed and targeted at customers that haven’t been engaged for a certain period of time. Usually the industry defines an engaged customer as someone who has either opened or clicked an email in the last 6-12 months. However, everyone should really have their own definition of what constitutes an engaged customer as every business is different.
Learn how collecting a little more data about your customers during the newsletter signup process can help you better segment them in your welcome email.
Today, Adam Ambrożewicz had the pleasure of talking to Eleonora Nikiforova, our General Manager for ExpertSender, Russia about the peculiarities and similarities of the Russian email marketing market.