Consider the situation where your customer purchases an item or service that only lasts a certain amount of time (a subscription to a website, a membership to a local gym, a domain renewal or maybe some dogfood for man’s best friend). That customer should return to make repeat purchases from you but often they don’t, why is that? It’s common business knowledge that it’s easier to do repeat business with an existing customer than to win a new one over.
So you’ve done almost everything you can to optimize your website to ensure that a customer can find the product they’re looking for, add it to their shopping cart and make the purchase (no forced registration, no unexpected shipping costs, easy checkout process, safe & secure), Great! Well almost.