How to efficiently reactivate buyers and drive sales

Today I would like to show an easy way to create a segment of customers we want to reactivate as buyers. Every e-commerce is facing the same challenge – the customer retention. Unless you are selling Bugatti Veyron cars, you are probably always trying to transform one-time buyers into regular customers, isn’t that right? The easiest way to reactivate customers

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4 Ways to Make Your Emails Stand Out During the Holidays

With Cyber Monday, and Black Friday just around the corner, brands are looking for ways to stand out on the two biggest volume days of the year. Last year, Black Friday surpassed Cyber Monday with the highest email opens of the year. But with both days every increasing in importance, and more and more brands participating, it’s never been more

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Types of Data Used for Segmentation

In the upcoming weeks ExpertSender will be releasing a new whitepaper covering all aspects of advanced segmentation. In preparation for this, we’re posting this short article about different types of data that can be used for segmenting subscribers. Some marketers are stuck in the past, where segmenting subscribers was much more focused on demographic data, than behavioral. Below are some

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Yandex partners with Return Path to launch a Feedback Loop

Russia’s leading search service provider and ISP – Yandex – announced a kick off of their Feedback Loop (FBL) mechanism. It’s run by ExpertSender partner – Return Path, and it will allow collecting complaint reports from all Yandex mailbox users. Yandex’ product manager acknowledged the FBL is still in its beta, so occasional issues might still occur during processing requests.

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Triggers vs Newsletters (Infographic)

There are many paths you can take when forming your email marketing strategy. Some email marketers focus only on content, others put focus on delivery or timing. Our infographic presents key success factors of triggered messages. It’s a good starting point en route to advanced email marketing program.

ExpertSender at the Email Insider Summit

ExpertSender had the pleasure of being a title sponsor of the Email Insider Summit. For the first time it was organized in Europe, with the beautiful city of Montreux, Switzerland hosting the event. I wanted to share a short summary of this event, and what managers of the top European brands were discussing during this 3 day conference. Thanks to

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ExpertSender becomes Return Path Russia Reseller

In early July, ExpertSender became the first approved reseller of Return Path’s Certified Whitelist in Russia. The Certification benefits Russian marketers in many of the same ways that the program works for US or EU marketers, with preferential treatment and improved delivery at Mail.ru and Yandex, the country’s two largest mailbox providers. The benefits for the Russian Certification may be

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ExpertSender will be the title sponsor of Email Insider Summit

I’m very proud to announce that ExpertSender will be the title sponsor of first European Email Insider Summit. Email Insider Summit in US is known as the most inspiring and insightful event, mostly for its high concentration of content and presenters plus very engaged attendees. Thanks to MediaPost, the event comes for the first time to Europe. It’s a good opportunity

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Stop by the ExpertSender Exhibit at Internet World London – 17-19 June

ExpertSender is proud to be exhibiting at Internet World London from June 17th through the 19th. Internet World covers all aspects of digital strategy, enabling attendees to educate themselves and plan for the growth of their business. Exhibiting at Internet World gives us an ideal setting for meeting with clients – or anyone interested in learning more about the ExpertSender

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Preparing for Canada’s Anti-Spam Law

Enforcement of Canada’s Anti-Spam Law (CASL) will begin on July 1st, 2014. If you haven’t already prepared for this, you should take time to understand the law and how it can impact your business. The law is being touted as one of the strictest in the world, and CASL can penalize non-compliant businesses more than any other spam law in

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