New York, NY, May 07, 2014 With the ExpertSender support, TUI China unlocks its capabilities to optimize and grow B2C communications via the email channel and to deliver personalized experience for their customers. Email marketing is one of the key elements in TUI’s global multi-channel strategy. This cooperation with ExpertSender will enhance TUI’s brand awareness and sales opportunities in the
Last year, Gmail Tabs had a significant impact on how marketers targeted their Gmail subscribers. This year, it appears that another new change, grid view will further change how Gmail is approached. Grid view is a new look, currently still in “field trial,” which presents ads (grid view is only in the promotional tab) in a new, more visual way.
In order to succeed in a fast-evolving world of digital media we need to innovate and adapt. Both capabilities mean changes. Some of the backend changes we implement in the ExpertSender platform are hardly visible. On the other hand, the interface offers clients new functionalities on regular bases. This time, we are happily bringing on a whole new version of
Signal Spam is a French non-profit organization founded to battle spam and cybercrime. The organization connects ISPs, ESPs, law enforcement agencies, authorities and internet security vendors to promote solutions that help reduce cybercrime significantly. Recently, Orange and SFR – providers of free webmail services to more than half of the consumers in France – offered Signal Spam members technical capability
We’ve all made a mistake when emailing our subscribers. Whether it’s a simple typo, or a broken image, it’s hard to keep track of the sheer number of different things to check before clicking the send button. Creating a checklist of important steps and what you mean to accomplish with your message can help you send error free emails, and
The ability to throttle message delivery can often be an overlooked concept due to all the other elements of deliverability. Simply adjusting the time that your message is sent over can have a huge impact, particularly when mailing to certain domains and domain families that may be blocking a portion of your messages. Throttling can also serve to manage responses
Have your email marketing campaigns lost steam? Are you seeing a downward trend in subscriber engagement? If so, you need to inject new life into your email program, and quickly! It’s a natural symptom of any campaign to lose momentum, which is why marketers must work proactively to constantly improve, refine, and add innovation to their email messages. Adding new
The last year has brought many changes to the email marketing landscape, with several large mail providers overhauling their look and features, more marketers willing to send daring designs, mobile devices accounting for more than half of all opens, and more messages being sent than ever before. When looking ahead to 2014, it’s great to review the trends and stories
Every marketer should know by now that open and click rates are not the be-all and end-all of email. Not only are open and click rates a shallow look at a campaign, but often times they can be a deceiving look at how many subscribers are actually being engaged since multiple opens or clicks from the same subscriber can skew
Generally speaking, subscribers are leaving a mailing list for the same reasons that they might opt-out of other marketing channels – the content isn’t relevant, they only signed up for one specific item, or they’re simply swamped with too many messages. All of these answers are top reasons when looking at unsubscribe survey data, and will likely stay that way.