New ExpertSender Features: Role-based accounts and enhanced opt-out!

The newest version of ExpertSender has been released, with new features designed to give more insight into your campaigns, and make working as a team easier. A new enhanced opt-out will help you gain valuable data about why your subscribers are leaving you, while also providing subscribers the option to ‘snooze’ your email messages. In addition, new role based accounts

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3 Ways to Leverage Customer Data into Better Results

It’s obvious that customer data can be a very valuable insight, but not all data is created equal, and finding the right information about subscribers can be a time consuming process. Pouring over every detail of a subscriber’s information may not bring the best results to a campaign unless the right pieces are put in place. Personalization and tailoring campaigns

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Increasing Engagement and Revenue With Triggered Messages

Automated marketing messages are now the norm, with 80% of marketers now utilizing a welcome message. But there is no good reason for automation to end there! With each interaction your subscribers are taking, a chance to connect to with a subscriber in a meaningful way is created. These interactions can be kinetic, with triggered messages being sent whenever a

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Finding the Perfect Email Length to Engage Your Subscribers

Email length is a very common question from email marketers. Some common principles can be followed to optimize the size of content, but the key to answering this question lies with how well you know your subscriber base. Breaking messages down to the basics: from names, subject lines, and body content can help isolate problems that prevent campaigns from performing

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How to Win Back Inactive Subscribers

It’s a fact of email marketing that inactive subscribers make up a significant portion of your list. Whether they make up 20%, or 90% of your list, engaging this segment of your recipients is vital. There is bound to be a reason behind inactivity, it may be the content being mailed isn’t what subscribers expect, or it could be that

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How to Get the Most Out of Email Testing

Recently at ExpertSender, we rolled out a new email testing feature. You can preview your creative in 30 different email clients and mobile devices, run a spam content check, and also preview your subject line in a variety of different environments. The benefits of this are obvious; all of your testing is conveniently located in one place, and the automation

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Marketing to the New Gmail Inbox

Google is in the process of rolling out a new inbox interface for both mobile, and desktop. Designed to automatically filter common message types, the customizable tabs break your email into Social, Promotions, Updates, Forums, and Primary. The tabs are an attempt to make inbox overload syndrome a thing of the past, segregating common, but not always vital, emails into

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What Happens to Junk Mail

Email providers are always looking to improve the end user experience by improving spam filtering, and more recently, streamlining what happens with the emails that land in a user’s spam folder. Keeping the inbox tidy is a big priority, with many users citing spam as a reason they have switched their email address to another provider. Keeping spam out of

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3 Easy Steps to Maximize Your Autoresponder Campaigns

The autoresponder message can be an incredibly powerful tool for converting your subscribers. Not only do they see higher engagement than newsletters, they can also benefit your marketing by saving you time. By reaching your subscribers immediately after sign up, and then pursuing them if they don’t immediately convert, you’re also making sure no one is falling through the cracks.

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Google’s Inactive Account Manager – A step towards better mailing list hygiene?

ISPs are excelling themselves in improving their email services and making them more user friendly. Thinking out of the box results in intuitive interfaces, less complicated message composition editors, free web tools and many more. But Google came up with yet another idea, proving they really try to walk in their customers’ shoes. Google assumed – we don’t think about

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