The best email marketing articles from this week. Round-up #1

Welcome to ExpertSender weekly roundup. This time: deliverability challenges, future of email marketing on tape, AOL joins Return Path Certification Program. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy, and have a great weekend! Email Marketing: What are some of the biggest deliverability

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Increase Engagement with New Features Optimizing Send Times

Finding the best time to send your email can be a difficult task. Even with advanced reporting that can show you when your subscribers are most likely to be active, there’s still the matter of finding this evidence, and putting it into action. ExpertSender has recently introduced two new features that will help to automatically find the best times for

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ExpertSender becomes Return Path Russia Reseller

In early July, ExpertSender became the first approved reseller of Return Path’s Certified Whitelist in Russia. The Certification benefits Russian marketers in many of the same ways that the program works for US or EU marketers, with preferential treatment and improved delivery at Mail.ru and Yandex, the country’s two largest mailbox providers. The benefits for the Russian Certification may be

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Signal Spam as a Feedback Loop Provider for Orange and SFR

Signal Spam is a French non-profit organization founded to battle spam and cybercrime. The organization connects ISPs, ESPs, law enforcement agencies, authorities and internet security vendors to promote solutions that help reduce cybercrime significantly. Recently, Orange and SFR – providers of free webmail services to more than half of the consumers in France – offered Signal Spam members technical capability

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How Message Throttling Can Improve Deliverability

The ability to throttle message delivery can often be an overlooked concept due to all the other elements of deliverability. Simply adjusting the time that your message is sent over can have a huge impact, particularly when mailing to certain domains and domain families that may be blocking a portion of your messages. Throttling can also serve to manage responses

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Increasing Engagement and Revenue With Triggered Messages

Automated marketing messages are now the norm, with 80% of marketers now utilizing a welcome message. But there is no good reason for automation to end there! With each interaction your subscribers are taking, a chance to connect to with a subscriber in a meaningful way is created. These interactions can be kinetic, with triggered messages being sent whenever a

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What Happens to Junk Mail

Email providers are always looking to improve the end user experience by improving spam filtering, and more recently, streamlining what happens with the emails that land in a user’s spam folder. Keeping the inbox tidy is a big priority, with many users citing spam as a reason they have switched their email address to another provider. Keeping spam out of

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Google’s Inactive Account Manager – A step towards better mailing list hygiene?

ISPs are excelling themselves in improving their email services and making them more user friendly. Thinking out of the box results in intuitive interfaces, less complicated message composition editors, free web tools and many more. But Google came up with yet another idea, proving they really try to walk in their customers’ shoes. Google assumed – we don’t think about

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Spamhaus Survives Largest DDoS Attack in History

Beginning in mid-March, anti-spam group Spamhaus experienced a Distributed Denial of Service attack. This, and the subsequent attacks lasted for several days and resulted in the inability to access the Spamhaus website as well as some of their services. It was anointed as the largest DDoS attack in history. Although the perpetrators remain unknown, it is being assumed that the

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Getting in the Inbox on Gmail, the World’s Most Popular Email Provider

Gmail has surpassed Hotmail as the world’s most popular email provider. Although it’s not the most popular way to view email (that distinction goes to the iPhone’s email client), it’s still vital to understand the unique ways that Gmail manages spam and junk mail. Gmail has a notorious reputation as being a difficult provider for marketers, with some very marked

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