Understanding the SpamAssassin Filter

SpamAssassin is one of the most widely used spam-filtering software packages It utilizes sets of rules to which it compares the content and makeup of an email and gives a score that indicates how likely the email is spam. The score can be personalized by server admins, with a higher score indicating a higher likelihood of a spam email (for

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What You Need to Know About Spamtraps

An inexperienced email marketer might assume that the problem of being mistaken as spam is primarily on the email clients’ ends and/or from spam blacklists. Such is not the case. Among the myriads of other factors that contribute to a marketer being marked as a spammer are spamtraps. These are email addresses that are deliberately used by ISPs to identify

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Five Quick and Easy Ways to Reduce Spam Complaints

Spam complaints hurt. Not only are you losing a subscriber, you are also having your reputation lowered, and making it more difficult to get into the inbox with your other subscribers. For every email marketer, lowering spam complaints should be a priority. With just a few simple steps, you can drastically reduce the amount of complaints you’re generating, and keep

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