Getting in the Inbox on Gmail, the World’s Most Popular Email Provider

Gmail has surpassed Hotmail as the world’s most popular email provider. Although it’s not the most popular way to view email (that distinction goes to the iPhone’s email client), it’s still vital to understand the unique ways that Gmail manages spam and junk mail. Gmail has a notorious reputation as being a difficult provider for marketers, with some very marked

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Understanding the SpamAssassin Filter

SpamAssassin is one of the most widely used spam-filtering software packages It utilizes sets of rules to which it compares the content and makeup of an email and gives a score that indicates how likely the email is spam. The score can be personalized by server admins, with a higher score indicating a higher likelihood of a spam email (for

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What You Need to Know About Spamtraps

An inexperienced email marketer might assume that the problem of being mistaken as spam is primarily on the email clients’ ends and/or from spam blacklists. Such is not the case. Among the myriads of other factors that contribute to a marketer being marked as a spammer are spamtraps. These are email addresses that are deliberately used by ISPs to identify

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Five Quick and Easy Ways to Reduce Spam Complaints

Spam complaints hurt. Not only are you losing a subscriber, you are also having your reputation lowered, and making it more difficult to get into the inbox with your other subscribers. For every email marketer, lowering spam complaints should be a priority. With just a few simple steps, you can drastically reduce the amount of complaints you’re generating, and keep

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