Microsegment for Greater Customer Engagement in less than 1 Minute

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!

25 Email Geeks to help you get your geek on

The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights that really are leaders in their domain.

Conversational Email a trend for 2017?

It’s time to conversate Conversations between customers and brands via messengers have become more mainstream recently, particularly with WeChat in China, but also with other messengers such as Facebook Messenger, WhatsApp, Telegram and Slack. But what do conversations have to do with email? AA: Probably a little more than you think. Re: MP: Really? Re: AA: That’s right, allow me
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8 Email Marketing Trends for 2017

The 8 trends we expect to emerge are as follows; we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.

UNSEND! I just sent the wrong email to 4,000,000 people!

One of our customers once had an unfortunate situation where someone mistakenly sent out a test message to all of the subscribers in their database…

How to Run a Targeted Clearance Sale Email Campaign

As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?

2 Quick Steps To Reengage Your Customers With Email

The reengagement campaign is an email campaign designed and targeted at customers that haven’t been engaged for a certain period of time. Usually the industry defines an engaged customer as someone who has either opened or clicked an email in the last 6-12 months. However, everyone should really have their own definition of what constitutes an engaged customer as every business is different.

How Split Tests might be Doing You More Harm than Good

You just ran a split test on the subject line of your last email and one group clearly performed better than the other, so you run with the better performing subject line with the expectation that you made the right decision. You take a look at the results the next day and to your unpleasant surprise you find out that the rest of the target group performed much worse than the test group! Re-ject! How is that possible you think to yourself? It might be that the result of your split test wasn’t statistically significant.

Step by step to effective email campaign

Whenever I skim-read my twitter feed I see plenty of links to articles about “X best practices…” or “X steps to the best…”. I usually skip reading these as most seem to only repeat the well-known slogans. However, by working with the clients on their email campaigns I recently realized that these articles are in fact a great resource for

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Want a world-class ESP? Expect these (tough) vetting questions

There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio. This creates an environment for dialog. The ESP can sift out abusive mailers and prospects can learn more

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