Marketing Automation Workflows – New ExpertSender Feature

Automating customer/subscriber life cycle according to the predefined sequence of events can be a daunting task. That is why we have created Workflows – a feature that facilitates the process of executing complex email marketing campaigns. Workflows can optimize almost every aspect of your marketing and sales activity, like: putting a lead nurturing program on auto-pilot, automating upsell and cross-sell
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Meet us at LeadsCon New York!

Our ExpertSender team is heading back to New York to attend LeadsCon! We will be at the Hilton New York from August 24-26 and we look forward to connecting with all attendees and to seeing our current customers and partners, but also meeting new ones. You can reach our team at Booth #336. Take a chance to talk to our

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No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers. ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how

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Increase Engagement with New Features Optimizing Send Times

Finding the best time to send your email can be a difficult task. Even with advanced reporting that can show you when your subscribers are most likely to be active, there’s still the matter of finding this evidence, and putting it into action. ExpertSender has recently introduced two new features that will help to automatically find the best times for

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Yandex partners with Return Path to launch a Feedback Loop

Russia’s leading search service provider and ISP – Yandex – announced a kick off of their Feedback Loop (FBL) mechanism. It’s run by ExpertSender partner – Return Path, and it will allow collecting complaint reports from all Yandex mailbox users. Yandex’ product manager acknowledged the FBL is still in its beta, so occasional issues might still occur during processing requests.

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ExpertSender at the Email Insider Summit

ExpertSender had the pleasure of being a title sponsor of the Email Insider Summit. For the first time it was organized in Europe, with the beautiful city of Montreux, Switzerland hosting the event. I wanted to share a short summary of this event, and what managers of the top European brands were discussing during this 3 day conference. Thanks to

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ExpertSender becomes Return Path Russia Reseller

In early July, ExpertSender became the first approved reseller of Return Path’s Certified Whitelist in Russia. The Certification benefits Russian marketers in many of the same ways that the program works for US or EU marketers, with preferential treatment and improved delivery at Mail.ru and Yandex, the country’s two largest mailbox providers. The benefits for the Russian Certification may be

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Stop by the ExpertSender Exhibit at Internet World London – 17-19 June

ExpertSender is proud to be exhibiting at Internet World London from June 17th through the 19th. Internet World covers all aspects of digital strategy, enabling attendees to educate themselves and plan for the growth of their business. Exhibiting at Internet World gives us an ideal setting for meeting with clients – or anyone interested in learning more about the ExpertSender

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ExpertSender™ Will Support TUI China with Its Email Marketing Platform

New York, NY, May 07, 2014  With the ExpertSender support, TUI China unlocks its capabilities to optimize and grow B2C communications via the email channel and to deliver personalized experience for their customers. Email marketing is one of the key elements in TUI’s global multi-channel strategy. This cooperation with ExpertSender will enhance TUI’s brand awareness and sales opportunities in the

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New expertsender.com website

In order to succeed in a fast-evolving world of digital media we need to innovate and adapt. Both capabilities mean changes. Some of the backend changes we implement in the ExpertSender platform are hardly visible. On the other hand, the interface offers clients new functionalities on regular bases. This time, we are happily bringing on a whole new version of

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