How to Drive Revenue with Email using Sniper Precise Segmentation
Driving revenue in email marketing requires sniper precision and to do that you need to know how to best make use of the data that you’re armed with. You can then blast your campaigns to the customers that are going to drive your revenues the most.
In fact, almost every business needs to get their customers through 5 key stages and one of them focuses on revenue according to the AARRR model. These include; Acquisition, Activation, Retention, Referral and Revenue and each of these stages should see your customers segmented differently with the appropriate strategy.
Whether its running welcome campaigns to new subscribers, sending targeted clearance sale campaigns all the way through to reengagement campaigns, they all require segment definitions that will get your message to the right customers.
Now that we have targeted the right audience, we would like to invite you to our
“Addressing ROI-rich Audience with #Segmentation” webinar. We will cover best practices and secrets that have helped companies build their revenue from email. By attending you will learn:
- How to build an effective segment that delivers revenue
- How to use segments during various stages of your email marketing funnel
- About how micro segmentation can drive sales
- About the power of behavioral and demographic attributes