Microsegment for Greater Customer Engagement in less than 1 Minute
Getting social media advocates to give your brand a buzz
Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve.
Opportunity: Target your engaged customers
Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!
Solution: Creating that microsegment
Our segment definition makes use of data tables that have customers that either liked, shared, commented our posts in different social media channels within the last 14 days.
Now that we’ve targeted our engaged audience, we’ll send them a campaign that’ll garner some curiosity and hopefully encourage considerable activity across various social media channels.
We could for example, include articles in the newsletter we send them that were popular amongst our readers that they hadn’t yet read. Then as a thank you, offer them a complementary marketing consultation.
In fact, we could even go a step further and have a microsegment for each social channel and have content that is specifically prepared for each of those channels.
A swarm can make a lot of noise
In marketing, we are always trying to get the biggest bang for our buck and having a swarm of microsegments working together in the background we can sure help us make a buzz.