Today, Adam Ambrożewicz takes the time to talk to Michał Kidoń, an email deliverability expert at ExpertSender about email deliverability and customer support.
As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?
The reengagement campaign is an email campaign designed and targeted at customers that haven’t been engaged for a certain period of time. Usually the industry defines an engaged customer as someone who has either opened or clicked an email in the last 6-12 months. However, everyone should really have their own definition of what constitutes an engaged customer as every business is different.
Learn how collecting a little more data about your customers during the newsletter signup process can help you better segment them in your welcome email.
Today, Adam Ambrożewicz had the pleasure of talking to Eleonora Nikiforova, our General Manager for ExpertSender, Russia about the peculiarities and similarities of the Russian email marketing market.
Today, Adam Ambrożewicz took the time to speak to Marcin Luks, ExpertSender’s Marketing Director about statistical significance and the future of mathematics in the Email Marketing industry.
You just ran a split test on the subject line of your last email and one group clearly performed better than the other, so you run with the better performing subject line with the expectation that you made the right decision. You take a look at the results the next day and to your unpleasant surprise you find out that the rest of the target group performed much worse than the test group! Re-ject! How is that possible you think to yourself? It might be that the result of your split test wasn’t statistically significant.
You just made another sale! That’s great, so what’s the problem? Did you know that up to 35% of sales can lead to a cross sale, that’s exactly what Amazon CEO Jeff Bezos revealed in 2006. Why don’t you try and score some of those cross sells too? They’re wide open for the sale.
Consider the situation where your customer purchases an item or service that only lasts a certain amount of time (a subscription to a website, a membership to a local gym, a domain renewal or maybe some dogfood for man’s best friend). That customer should return to make repeat purchases from you but often they don’t, why is that? It’s common business knowledge that it’s easier to do repeat business with an existing customer than to win a new one over.
So you’ve done almost everything you can to optimize your website to ensure that a customer can find the product they’re looking for, add it to their shopping cart and make the purchase (no forced registration, no unexpected shipping costs, easy checkout process, safe & secure), Great! Well almost.