You just made another sale! That’s great, so what’s the problem? Did you know that up to 35% of sales can lead to a cross sale, that’s exactly what Amazon CEO Jeff Bezos revealed in 2006. Why don’t you try and score some of those cross sells too? They’re wide open for the sale.
Consider the situation where your customer purchases an item or service that only lasts a certain amount of time (a subscription to a website, a membership to a local gym, a domain renewal or maybe some dogfood for man’s best friend). That customer should return to make repeat purchases from you but often they don’t, why is that? It’s common business knowledge that it’s easier to do repeat business with an existing customer than to win a new one over.
So you’ve done almost everything you can to optimize your website to ensure that a customer can find the product they’re looking for, add it to their shopping cart and make the purchase (no forced registration, no unexpected shipping costs, easy checkout process, safe & secure), Great! Well almost.
Whenever I skim-read my twitter feed I see plenty of links to articles about “X best practices…” or “X steps to the best…”. I usually skip reading these as most seem to only repeat the well-known slogans. However, by working with the clients on their email campaigns I recently realized that these articles are in fact a great resource for
Recently, the first edition of the Email Marketing Software Buyer’s Guide was released. The very comprehensive research for selecting ESPs shows more than 400 data points in 14 categories. Brands can use it to compare and select their best-fit email marketing and marketing automation vendor. We as ExpertSender are very delighted to be featured in the report. Jordie van Rijn, one
There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio. This creates an environment for dialog. The ESP can sift out abusive mailers and prospects can learn more
Welcome to ExpertSender weekly roundup. This time: great statement about email marketing from TechCrunch, reactivating old emails by Return Path, grow email list without mistakes by Litmus. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading! Email Is The Last, And Ultimate, Social Graph
Our ExpertSender team is heading back to New York to attend LeadsCon! We will be at the Hilton New York from August 24-26 and we look forward to connecting with all attendees and to seeing our current customers and partners, but also meeting new ones. You can reach our team at Booth #336. Take a chance to talk to our