How to recover your customer’s abandoned cart

So you’ve done almost everything you can to optimize your website to ensure that a customer can find the product they’re looking for, add it to their shopping cart and make the purchase (no forced registration, no unexpected shipping costs, easy checkout process, safe & secure), Great! Well almost.

4 best email marketing stories
from last week

How to Write Emails That Sell: An Analysis of Influential LanguageGood read on how to write sales emails that utilize powerless communication, express uncertainty and deflect the focus on the customer... Read more via LitmusInside news app pivots to an email serviceJason Calacanis announces that he pivots his Inside.com news service. He is shuttering his company’s mobile app for something
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Marketing Automation Workflows – New ExpertSender Feature

Automating customer/subscriber life cycle according to the predefined sequence of events can be a daunting task. That is why we have created Workflows – a feature that facilitates the process of executing complex email marketing campaigns. Workflows can optimize almost every aspect of your marketing and sales activity, like: putting a lead nurturing program on auto-pilot, automating upsell and cross-sell
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Step by step to effective email campaign

Whenever I skim-read my twitter feed I see plenty of links to articles about “X best practices…” or “X steps to the best…”. I usually skip reading these as most seem to only repeat the well-known slogans. However, by working with the clients on their email campaigns I recently realized that these articles are in fact a great resource for

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Finding the right vendor, ExpertSender featured in international ESP research

Recently, the first edition of the Email Marketing Software Buyer’s Guide was released. The very comprehensive research for selecting ESPs shows more than 400 data points in 14 categories. Brands can use it to compare and select their best-fit email marketing and marketing automation vendor. We as ExpertSender are very delighted to be featured in the report. Jordie van Rijn, one

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Want a world-class ESP? Expect these (tough) vetting questions

There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio. This creates an environment for dialog. The ESP can sift out abusive mailers and prospects can learn more

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The best email marketing articles from last week

Welcome to ExpertSender weekly roundup. This time: great statement about email marketing from TechCrunch, reactivating old emails by Return Path, grow email list without mistakes by Litmus.  If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading! Email Is The Last, And Ultimate, Social Graph

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Meet us at LeadsCon New York!

Our ExpertSender team is heading back to New York to attend LeadsCon! We will be at the Hilton New York from August 24-26 and we look forward to connecting with all attendees and to seeing our current customers and partners, but also meeting new ones. You can reach our team at Booth #336. Take a chance to talk to our

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The best email marketing articles from last week. Round-Up #3

ExpertSender weekly roundup. This time: Microsoft Send, Frequency Optimization by Return Path, RWD for email and more. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading! Frequency Optimization Depends on Engagement : By segregating your subscribers based on how they interact with email as a

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The best email marketing articles from last week. Round-Up #2

ExpertSender weekly roundup. This time: North America out of IPv4, Instant Messaging will overtake Email and more. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading!