No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers. ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how

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The best email marketing articles from this week. Round-up #1

Welcome to ExpertSender weekly roundup. This time: deliverability challenges, future of email marketing on tape, AOL joins Return Path Certification Program. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy, and have a great weekend! Email Marketing: What are some of the biggest deliverability

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How to efficiently reactivate buyers and drive sales

Today I would like to show an easy way to create a segment of customers we want to reactivate as buyers. Every e-commerce is facing the same challenge – the customer retention. Unless you are selling Bugatti Veyron cars, you are probably always trying to transform one-time buyers into regular customers, isn’t that right? The easiest way to reactivate customers

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Increase Engagement with New Features Optimizing Send Times

Finding the best time to send your email can be a difficult task. Even with advanced reporting that can show you when your subscribers are most likely to be active, there’s still the matter of finding this evidence, and putting it into action. ExpertSender has recently introduced two new features that will help to automatically find the best times for

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Is Inbox by Google going to change email marketing?

Since the release of Inbox, a new email app by Google, it’s been in the center of email industry attention. There were questions raised whether or not, this new app is going to impose changes on how email marketers craft and deliver their email communication. This uncertainty was also caused by the limited access, as not everyone could begin their

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eCommerce and Marketing Calendar for March

March is Coming! Prepare your marketing plan for events and campaigns with a little help of our calendar. Every event date which fits to your business should be used to communicate to an audience.

4 Ways to Make Your Emails Stand Out During the Holidays

With Cyber Monday, and Black Friday just around the corner, brands are looking for ways to stand out on the two biggest volume days of the year. Last year, Black Friday surpassed Cyber Monday with the highest email opens of the year. But with both days every increasing in importance, and more and more brands participating, it’s never been more

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Types of Data Used for Segmentation

In the upcoming weeks ExpertSender will be releasing a new whitepaper covering all aspects of advanced segmentation. In preparation for this, we’re posting this short article about different types of data that can be used for segmenting subscribers. Some marketers are stuck in the past, where segmenting subscribers was much more focused on demographic data, than behavioral. Below are some

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Yandex partners with Return Path to launch a Feedback Loop

Russia’s leading search service provider and ISP – Yandex – announced a kick off of their Feedback Loop (FBL) mechanism. It’s run by ExpertSender partner – Return Path, and it will allow collecting complaint reports from all Yandex mailbox users. Yandex’ product manager acknowledged the FBL is still in its beta, so occasional issues might still occur during processing requests.

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Triggers vs Newsletters (Infographic)

There are many paths you can take when forming your email marketing strategy. Some email marketers focus only on content, others put focus on delivery or timing. Our infographic presents key success factors of triggered messages. It’s a good starting point en route to advanced email marketing program.