Russia’s leading search service provider and ISP – Yandex – announced a kick off of their Feedback Loop (FBL) mechanism. It’s run by ExpertSender partner – Return Path, and it will allow collecting complaint reports from all Yandex mailbox users. Yandex’ product manager acknowledged the FBL is still in its beta, so occasional issues might still occur during processing requests.
There are many paths you can take when forming your email marketing strategy. Some email marketers focus only on content, others put focus on delivery or timing. Our infographic presents key success factors of triggered messages. It’s a good starting point en route to advanced email marketing program.
ExpertSender had the pleasure of being a title sponsor of the Email Insider Summit. For the first time it was organized in Europe, with the beautiful city of Montreux, Switzerland hosting the event. I wanted to share a short summary of this event, and what managers of the top European brands were discussing during this 3 day conference. Thanks to
In early July, ExpertSender became the first approved reseller of Return Path’s Certified Whitelist in Russia. The Certification benefits Russian marketers in many of the same ways that the program works for US or EU marketers, with preferential treatment and improved delivery at Mail.ru and Yandex, the country’s two largest mailbox providers. The benefits for the Russian Certification may be
I’m very proud to announce that ExpertSender will be the title sponsor of first European Email Insider Summit. Email Insider Summit in US is known as the most inspiring and insightful event, mostly for its high concentration of content and presenters plus very engaged attendees. Thanks to MediaPost, the event comes for the first time to Europe. It’s a good opportunity
ExpertSender is proud to be exhibiting at Internet World London from June 17th through the 19th. Internet World covers all aspects of digital strategy, enabling attendees to educate themselves and plan for the growth of their business. Exhibiting at Internet World gives us an ideal setting for meeting with clients – or anyone interested in learning more about the ExpertSender
Enforcement of Canada’s Anti-Spam Law (CASL) will begin on July 1st, 2014. If you haven’t already prepared for this, you should take time to understand the law and how it can impact your business. The law is being touted as one of the strictest in the world, and CASL can penalize non-compliant businesses more than any other spam law in
New York, NY, May 07, 2014 With the ExpertSender support, TUI China unlocks its capabilities to optimize and grow B2C communications via the email channel and to deliver personalized experience for their customers. Email marketing is one of the key elements in TUI’s global multi-channel strategy. This cooperation with ExpertSender will enhance TUI’s brand awareness and sales opportunities in the
Last year, Gmail Tabs had a significant impact on how marketers targeted their Gmail subscribers. This year, it appears that another new change, grid view will further change how Gmail is approached. Grid view is a new look, currently still in “field trial,” which presents ads (grid view is only in the promotional tab) in a new, more visual way.
In order to succeed in a fast-evolving world of digital media we need to innovate and adapt. Both capabilities mean changes. Some of the backend changes we implement in the ExpertSender platform are hardly visible. On the other hand, the interface offers clients new functionalities on regular bases. This time, we are happily bringing on a whole new version of