ExpertSender at the Email Insider Summit

ExpertSender had the pleasure of being a title sponsor of the Email Insider Summit. For the first time it was organized in Europe, with the beautiful city of Montreux, Switzerland hosting the event. I wanted to share a short summary of this event, and what managers of the top European brands were discussing during this 3 day conference. Thanks to

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ExpertSender becomes Return Path Russia Reseller

In early July, ExpertSender became the first approved reseller of Return Path’s Certified Whitelist in Russia. The Certification benefits Russian marketers in many of the same ways that the program works for US or EU marketers, with preferential treatment and improved delivery at Mail.ru and Yandex, the country’s two largest mailbox providers. The benefits for the Russian Certification may be

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ExpertSender will be the title sponsor of Email Insider Summit

I’m very proud to announce that ExpertSender will be the title sponsor of first European Email Insider Summit. Email Insider Summit in US is known as the most inspiring and insightful event, mostly for its high concentration of content and presenters plus very engaged attendees. Thanks to MediaPost, the event comes for the first time to Europe. It’s a good opportunity

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Stop by the ExpertSender Exhibit at Internet World London – 17-19 June

ExpertSender is proud to be exhibiting at Internet World London from June 17th through the 19th. Internet World covers all aspects of digital strategy, enabling attendees to educate themselves and plan for the growth of their business. Exhibiting at Internet World gives us an ideal setting for meeting with clients – or anyone interested in learning more about the ExpertSender

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Preparing for Canada’s Anti-Spam Law

Enforcement of Canada’s Anti-Spam Law (CASL) will begin on July 1st, 2014. If you haven’t already prepared for this, you should take time to understand the law and how it can impact your business. The law is being touted as one of the strictest in the world, and CASL can penalize non-compliant businesses more than any other spam law in

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ExpertSender™ Will Support TUI China with Its Email Marketing Platform

New York, NY, May 07, 2014  With the ExpertSender support, TUI China unlocks its capabilities to optimize and grow B2C communications via the email channel and to deliver personalized experience for their customers. Email marketing is one of the key elements in TUI’s global multi-channel strategy. This cooperation with ExpertSender will enhance TUI’s brand awareness and sales opportunities in the

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More Marketing Innovation from Gmail with Grid View

Last year, Gmail Tabs had a significant impact on how marketers targeted their Gmail subscribers. This year, it appears that another new change, grid view will further change how Gmail is approached. Grid view is a new look, currently still in “field trial,” which presents ads (grid view is only in the promotional tab) in a new, more visual way.

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New expertsender.com website

In order to succeed in a fast-evolving world of digital media we need to innovate and adapt. Both capabilities mean changes. Some of the backend changes we implement in the ExpertSender platform are hardly visible. On the other hand, the interface offers clients new functionalities on regular bases. This time, we are happily bringing on a whole new version of

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Signal Spam as a Feedback Loop Provider for Orange and SFR

Signal Spam is a French non-profit organization founded to battle spam and cybercrime. The organization connects ISPs, ESPs, law enforcement agencies, authorities and internet security vendors to promote solutions that help reduce cybercrime significantly. Recently, Orange and SFR – providers of free webmail services to more than half of the consumers in France – offered Signal Spam members technical capability

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Prevent Mistakes and Improve Performance with Your Email Checklist

We’ve all made a mistake when emailing our subscribers. Whether it’s a simple typo, or a broken image, it’s hard to keep track of the sheer number of different things to check before clicking the send button. Creating a checklist of important steps and what you mean to accomplish with your message can help you send error free emails, and

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