Signal Spam as a Feedback Loop Provider for Orange and SFR

Signal Spam is a French non-profit organization founded to battle spam and cybercrime. The organization connects ISPs, ESPs, law enforcement agencies, authorities and internet security vendors to promote solutions that help reduce cybercrime significantly. Recently, Orange and SFR – providers of free webmail services to more than half of the consumers in France – offered Signal Spam members technical capability

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Prevent Mistakes and Improve Performance with Your Email Checklist

We’ve all made a mistake when emailing our subscribers. Whether it’s a simple typo, or a broken image, it’s hard to keep track of the sheer number of different things to check before clicking the send button. Creating a checklist of important steps and what you mean to accomplish with your message can help you send error free emails, and

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How Message Throttling Can Improve Deliverability

The ability to throttle message delivery can often be an overlooked concept due to all the other elements of deliverability. Simply adjusting the time that your message is sent over can have a huge impact, particularly when mailing to certain domains and domain families that may be blocking a portion of your messages. Throttling can also serve to manage responses

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4 Tips to Add Life to Your Email Marketing Campaign

Have your email marketing campaigns lost steam? Are you seeing a downward trend in subscriber engagement? If so, you need to inject new life into your email program, and quickly! It’s a natural symptom of any campaign to lose momentum, which is why marketers must work proactively to constantly improve, refine, and add innovation to their email messages. Adding new

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4 Email Marketing Trends from 2013 that will Continue in 2014

The last year has brought many changes to the email marketing landscape, with several large mail providers overhauling their look and features, more marketers willing to send daring designs, mobile devices accounting for more than half of all opens, and more messages being sent than ever before. When looking ahead to 2014, it’s great to review the trends and stories

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Beyond Open Rates: 9 Other Statistics You Need to Consider

Every marketer should know by now that open and click rates are not the be-all and end-all of email. Not only are open and click rates a shallow look at a campaign, but often times they can be a deceiving look at how many subscribers are actually being engaged since multiple opens or clicks from the same subscriber can skew

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Learning from Loss: Using Unsubscribe Data

Generally speaking, subscribers are leaving a mailing list for the same reasons that they might opt-out of other marketing channels – the content isn’t relevant, they only signed up for one specific item, or they’re simply swamped with too many messages. All of these answers are top reasons when looking at unsubscribe survey data, and will likely stay that way.

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New ExpertSender Features: Role-based accounts and enhanced opt-out!

The newest version of ExpertSender has been released, with new features designed to give more insight into your campaigns, and make working as a team easier. A new enhanced opt-out will help you gain valuable data about why your subscribers are leaving you, while also providing subscribers the option to ‘snooze’ your email messages. In addition, new role based accounts

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3 Ways to Leverage Customer Data into Better Results

It’s obvious that customer data can be a very valuable insight, but not all data is created equal, and finding the right information about subscribers can be a time consuming process. Pouring over every detail of a subscriber’s information may not bring the best results to a campaign unless the right pieces are put in place. Personalization and tailoring campaigns

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Increasing Engagement and Revenue With Triggered Messages

Automated marketing messages are now the norm, with 80% of marketers now utilizing a welcome message. But there is no good reason for automation to end there! With each interaction your subscribers are taking, a chance to connect to with a subscriber in a meaningful way is created. These interactions can be kinetic, with triggered messages being sent whenever a

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