Finding the Perfect Email Length to Engage Your Subscribers

Email length is a very common question from email marketers. Some common principles can be followed to optimize the size of content, but the key to answering this question lies with how well you know your subscriber base. Breaking messages down to the basics: from names, subject lines, and body content can help isolate problems that prevent campaigns from performing

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How to Win Back Inactive Subscribers

It’s a fact of email marketing that inactive subscribers make up a significant portion of your list. Whether they make up 20%, or 90% of your list, engaging this segment of your recipients is vital. There is bound to be a reason behind inactivity, it may be the content being mailed isn’t what subscribers expect, or it could be that

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How to Get the Most Out of Email Testing

Recently at ExpertSender, we rolled out a new email testing feature. You can preview your creative in 30 different email clients and mobile devices, run a spam content check, and also preview your subject line in a variety of different environments. The benefits of this are obvious; all of your testing is conveniently located in one place, and the automation

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Marketing to the New Gmail Inbox

Google is in the process of rolling out a new inbox interface for both mobile, and desktop. Designed to automatically filter common message types, the customizable tabs break your email into Social, Promotions, Updates, Forums, and Primary. The tabs are an attempt to make inbox overload syndrome a thing of the past, segregating common, but not always vital, emails into

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What Happens to Junk Mail

Email providers are always looking to improve the end user experience by improving spam filtering, and more recently, streamlining what happens with the emails that land in a user’s spam folder. Keeping the inbox tidy is a big priority, with many users citing spam as a reason they have switched their email address to another provider. Keeping spam out of

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3 Easy Steps to Maximize Your Autoresponder Campaigns

The autoresponder message can be an incredibly powerful tool for converting your subscribers. Not only do they see higher engagement than newsletters, they can also benefit your marketing by saving you time. By reaching your subscribers immediately after sign up, and then pursuing them if they don’t immediately convert, you’re also making sure no one is falling through the cracks.

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Google’s Inactive Account Manager – A step towards better mailing list hygiene?

ISPs are excelling themselves in improving their email services and making them more user friendly. Thinking out of the box results in intuitive interfaces, less complicated message composition editors, free web tools and many more. But Google came up with yet another idea, proving they really try to walk in their customers’ shoes. Google assumed – we don’t think about

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Spamhaus Survives Largest DDoS Attack in History

Beginning in mid-March, anti-spam group Spamhaus experienced a Distributed Denial of Service attack. This, and the subsequent attacks lasted for several days and resulted in the inability to access the Spamhaus website as well as some of their services. It was anointed as the largest DDoS attack in history. Although the perpetrators remain unknown, it is being assumed that the

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New Twist on Old Tech: Animated GIFs in Email

One of the simple joys of the Net, the GIF has existed since 1987 and has been a part of the Internet ever since. Despite limitations such as being limited to 256 colors, the GIF is still one of the simplest ways to utilize animation for your website or email. Animation is certainly eye-catching, and also adds interactivity to an

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Getting in the Inbox on Gmail, the World’s Most Popular Email Provider

Gmail has surpassed Hotmail as the world’s most popular email provider. Although it’s not the most popular way to view email (that distinction goes to the iPhone’s email client), it’s still vital to understand the unique ways that Gmail manages spam and junk mail. Gmail has a notorious reputation as being a difficult provider for marketers, with some very marked

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