The best email marketing articles from this week. Round-up #1

Welcome to ExpertSender weekly roundup. This time: deliverability challenges, future of email marketing on tape, AOL joins Return Path Certification Program.

If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup.

Enjoy, and have a great weekend!

Email Marketing: What are some of the biggest deliverability challenges?

Deliverability can be a challenge. A bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly on a shared IP also hurts you. Getting off of a spam or junk mail blacklist can be a Kafka-esque experience of not really being sure who or what will get you off that list.

We have the Future of Email Marketing on tape – 5 inspiring videos

What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver.

AOL Joins Return Path Certification Program

Return Path announced today that leading mailbox provider AOL has joined its Certification program and will extend preferential treatment to email senders that qualify for inclusion on the industry’s preeminent whitelist.