Step by step to effective email campaign

Whenever I skim-read my twitter feed I see plenty of links to articles about “X best practices…” or “X steps to the best…”. I usually skip reading these as most seem to only repeat the well-known slogans.

However, by working with the clients on their email campaigns I recently realized that these articles are in fact a great resource for summarizing the knowledge on a particular topic. Especially if it’s provided in a visual form of an infographic.

What are the success factors for email campaigns? Follow this check list to never miss an important step in your email marketing execution schedule.