The best email marketing articles from last week. Round-Up #2

ExpertSender weekly roundup. This time: North America out of IPv4, Instant Messaging will overtake Email and more.

If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup.

Enjoy reading!

North America out of new IPv4 addresses

ARIN, the American Registry for Internet Numbers, has now activated its “IPv4 Unmet Requests Policy.

Email Send Frequency: The Effects of Undermailing

Finding the right send frequency is a challenge most email marketers face at some point. We all know that overmailing is a mistake, so conventional wisdom points to limiting your send frequency as the “safe” approach. Fewer emails should result less frustration from subscribers, and therefore fewer complaints, right?

No Automation Without Segmentation. Email Insider Summit Europe 2015 Take-Outs

Marketing automation is possible only with scalable data storing, processing capabilities and precise segmentation.

Instant Messaging to Overtake Email as Biggest Digital Communication Platform

Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email to become the most popular digital communication channel in 2015, according to data from Juniper Research.