The best email marketing articles from last week

Welcome to ExpertSender weekly roundup. This time: great statement about email marketing from TechCrunch, reactivating old emails by Return Path, grow email list without mistakes by Litmus. 

If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading!

Email Is The Last, And Ultimate, Social Graph

Great article about email channel and the present situation of social channels. Must read for all marketers. Good point to rethink your long term channel strategy. Read more

TechCrunchOver the past few months, developers have had the door slammed in their face. Facebook shut down their API. LinkedIn has locked down their API, limiting access to a small number of partners who drive revenue for LinkedIn (recruiting related). Twitter has been doing this too, so one would be a fool to build anything reliant on any of these platforms.

Reactivating Old Email Addresses

Last post from ReturnPath shares a lot of knowledge about reactivation campaigns. Don’t forget about your inactive subscribers. Working with them should be considered as a constant task for every email list manager. Read more

ReturnPathThere are a number of reasons to consider running a reactivation campaign. You might have culled a significant number of subscribers in a list hygiene bonanza and haven’t had time to reach out to them in a while.

6 Alternatives to Spending Thousands on an Email List

Grow list quickly and with good quality of all records. Is it possible? Good points from Litmus about how to deal with email list growth strategy. Read more

litmus-logoPurchasing a list of email addresses may seem like a great solution, but it’s not. While you get a list of leads instantaneously, there are some major drawbacks. It not only costs thousands of dollars, but purchasing a list can negatively affect your deliverability and sender reputation.