When you think of email marketing content, what comes to mind? Maybe it’s a promotion, a newsletter or a best practice tip. Whatever it is, make sure you’re making the best use of email as a marketing tool.
While developing an eCommerce retail business, it can often be a challenge to find the best ways to successfully achieve marketing goals.
In these digital times your data infrastructure may be extremely crucial for your business; from eCommerce web shops to financial institutions – all store customers’ data. More and more regulations come into being to secure individuals’ and organizations’ information. Why is it important at all? The answer is obvious here – to avoid potential danger. When your service provider needs
We all know that recommendation services are convenient and effective. They show which products are viewed and bought on your website, analyze this data and provide an easy-to-use list of products which are relevant to your subscribers.
One of our customers once had an unfortunate situation where someone mistakenly sent out a test message to all of the subscribers in their database…
Customer segmentation may be already a well-known functionality to you. Marketers commonly use segmentation on the basis of demographic data, such as age and gender. A more recent trend is an extensive usage of behavioral data (clicks, opens, website visits), which let your messaging be even more relevant and engaging.
Retarget to recover Up to 95% of website visitors are anonymous and once they’ve left your website there’s no way for you to send them a message. Email retargeting allows you to send behavioral based emails to visitors you don’t have in your subscriber database. More importantly, the most valuable ones – those at the end of your sales funnel! Problem:
Increase customer retention, drive sales with a customer-centric strategy across the customer journey. Our integration with VTEX’s cloud commerce platform allows eCommerce vendors to connect their store with ExpertSender’s Multichannel Messaging Hub. Customer order data can be automatically synchronized with ExpertSender allowing vendors to send timely and relevant messages across the email, SMS, web push, and mobile push channels. Stores running on VTEX can leverage ExpertSender to create dynamic segments, personalize messages, send behavior-based messages, automate retention marketing, and most importantly drive sales! Combine the power of VTEX’s and ExpertSender’s enterprise-level eCommerce and multichannel messaging platforms
Before your customers purchase a product you advertised through the email channel, they usually need to go through several steps. They have to leave their email client, proceed to your online store, add their chosen products to their shopping cart and make a payment… how many clicks is that? Well, in many cases it might just be too many. What
So, you’re a retailer, running either a click or mortar business, or maybe both, and you’ve been in business for a number of years. This will no doubt mean that you have a significant amount of transactional data about your customers.