If you already know the benefits that a multichannel marketing automation platform can bring to your eCommerce store, the only thing left stopping you from implementing one is the cost. Is access to a platform the only expense you need to prepare for? What other costs should you take into consideration? Hardware Marketing automation software operates in the software-as-a-service
Nowadays, businesses are shifting from an acquisition-centric model to a retention-centric one. It’s no longer profitable for companies to focus all of their efforts on one-time buyers — but how do you properly take care of your already acquired customers? A multi-channel marketing automation system can help. Is a Multi-Channel Marketing Automation Platform Right For You? Before we continue, it
What is Multi-Channel Marketing Automation? OK, let’s strip it away. Marketing automation is a term for online communication with prospects and clients that utilizes various platforms to automate the entire marketing process. The word “multi-channel” indicates that multiple channels such as email, SMS, web push notifications, and more are being used to distribute this communication. At first, marketing automation mainly
Which direction will the eCommerce market head this year? As time goes on, the market generates more and more income, so what should we expect in 2020?
Did you know that, on average, 3 out of 4 first-time buyers never return? Black Friday always brings tons of new shoppers to eCommerce stores, so how do you dazzle your first-time visitors and turn them into loyal customers?
You just made another sale! That’s great, so what’s the problem? Did you know that up to 35% of sales can lead to a cross sale, that’s exactly what Amazon CEO Jeff Bezos revealed in 2006. Why don’t you try and score some of those cross sells too? They’re wide open for the sale.
As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?
Busy holiday season is just around the corner and it’s the best occasion to pitch new clients and take care of your retention rate as well.
When you think of email marketing content, what comes to mind? Maybe it’s a promotion, a newsletter or a best practice tip. Whatever it is, make sure you’re making the best use of email as a marketing tool.
While developing an eCommerce retail business, it can often be a challenge to find the best ways to successfully achieve marketing goals.