How to boost Email Engagement by 37% with reader preferences

Personalized content in emails often produces a better ROI, customer engagement and satisfaction. However, is providing content that's only in-line with customer expectations always best for the company’s bottom line? One of our customers, the eCommerce book retailer LoveReading automated the personalization of their newsletter with both reader preferences and business priorities. This resulted in a boost to their customer's
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How to recover unengaged customers with automated re-engagement emails

Up to 47% of inactive customers read re-engagement emails. A well-designed re-engagement campaign will help you recover them. Opportunity – improve your chances of re-engaging inactive customers About 25% of the customers on your email list will become unengaged each year. We can send them well-designed re-engagement emails to get them back onboard, but we can also go a step
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Welcome emails generate 33% more engagement

Welcome emails are one of the most effective types of email messages and can generate 4x more opens and 5x more clicks than regular email marketing campaigns. A well designed welcome series can build a long-lasting customer relationship and increase sales and Customer Lifetime Value. Opportunity – automated incentives via email Once a customer has signed up with you via
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How to recover more customers with abandoned browsing emails

A customer’s browsing behavior reveals a lot about their interests and preferences. This data can be leveraged in abandoned browsing emails to send them highly relevant content which could help you recover more customers and sales. Opportunity: recover customers after they abandon browsing your website You can learn a great deal about your customers from their browsing behavior. What’s more,

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How email recommendations can improve conversion rates by 111%

Recommendations revving up your revenue Recommendation services can be the engine that allows marketers to dramatically increase their revenue. They analyze customer behavior and generate product or service recommendations that have a greater likelihood of converting.   Opportunity According to Certona, less than 40% of retailers make use of recommendations in their emails. When you consider that they have conversion

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Collect or process personal data of EU citizens? GDPR applies to you

The EU General Data Protection Regulation is one of the biggest changes to data protection laws in Europe and businesses need to be prepared. Find out what it means for you and how to stay compliant.   What is GDPR? The new EU General Data Protection Regulation (GDPR) comes into effect in all member states, May 25, 2018. The regulation

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3 irresistible strategies to get more newsletter subscriptions

Why is it so difficult for so many marketers to get more newsletter subscriptions? In our opinion, marketers struggle to get more newsletter subscriptions for 2 main reasons:   it is difficult to get meaningful engagement from content that isn’t that engaging creating engaging content or strategy often requires a lot of work, creativity, and resources   The good news

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Increase your Average Order Value by 20% with email

One-time into all-time in no-time. Problem: your costs are growing and your margin’s narrowing? Your business is experiencing smaller margins and your cost of acquiring customers is growing. What can you do to make your customers more profitable? It’s 6-7 times more expensive to find a new customer than to keep an existing one – Bain & Company So, what

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A simple guide to remarketing and retargeting

Remarketing and retargeting should play an important role in any company’s marketing strategy.  By targeting users who have opened your email or visited your website, you’ll have more of them returning to their purchasing funnel.   Remarketing vs retargeting Despite the fact that these two terms sound similar, and are sometimes confused, remarketing and retargeting are different marketing strategies. The

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15 statistics that show why email marketing is important

Is email marketing dying? We don’t think so. Seeing constant user base growth, we expect email marketing to not only remain important, but also to thrive. We collected and categorized some email marketing statistics proving just that so that you can make informed decisions when planning this year’s marketing strategy.   Potential reach is growing Approximately half the world’s population

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