What is Multichannel Marketing Automation? OK, let’s strip it away. Marketing automation is a term for online communication with prospects and clients that uses platforms that automate the whole process. And the word multichannel indicates that multiple channels, such as email, SMS, web push notifications etc., are used in this communication. At first, marketing automation was using mainly the email
Which direction will the eCommerce market head this year? As time goes on, the market generates more and more income, so what should we expect in 2020?
Did you know that, on average, 3 out of 4 first-time buyers never return? Black Friday always brings tons of new shoppers to eCommerce stores, so how do you dazzle your first-time visitors and turn them into loyal customers?
You just made another sale! That’s great, so what’s the problem? Did you know that up to 35% of sales can lead to a cross sale, that’s exactly what Amazon CEO Jeff Bezos revealed in 2006. Why don’t you try and score some of those cross sells too? They’re wide open for the sale.
As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?
Busy holiday season is just around the corner and it’s the best occasion to pitch new clients and take care of your retention rate as well.
When you think of email marketing content, what comes to mind? Maybe it’s a promotion, a newsletter or a best practice tip. Whatever it is, make sure you’re making the best use of email as a marketing tool.
While developing an eCommerce retail business, it can often be a challenge to find the best ways to successfully achieve marketing goals.
In these digital times your data infrastructure may be extremely crucial for your business; from eCommerce web shops to financial institutions – all store customers’ data. More and more regulations come into being to secure individuals’ and organizations’ information. Why is it important at all? The answer is obvious here – to avoid potential danger. When your service provider needs
We all know that recommendation services are convenient and effective. They show which products are viewed and bought on your website, analyze this data and provide an easy-to-use list of products which are relevant to your subscribers.