UNSEND! I just sent the wrong email to 4,000,000 people!

One of our customers once had an unfortunate situation where someone mistakenly sent out a test message to all of the subscribers in their database…

How to create segments based on your customers’ geolocation with the help of advanced SQL

Customer segmentation may be already a well-known functionality to you. Marketers commonly use segmentation on the basis of demographic data, such as age and gender. A more recent trend is an extensive usage of behavioral data (clicks, opens, website visits), which let your messaging be even more relevant and engaging. 

Website visitors not converting? Recover lost customers with anonymous email retargeting

Retarget to recover Up to 95% of website visitors are anonymous and once they’ve left your website there’s no way for you to send them a message. Email retargeting allows you to send behavioral based emails to visitors you don’t have in your subscriber database. More importantly, the most valuable ones – those at the end of your sales funnel! Problem:

Read more

ExpertSender and VTEX powering your customer’s eCommerce journey

Increase customer retention, drive sales with a customer-centric strategy across the customer journey.  Our integration with VTEX’s cloud commerce platform allows eCommerce vendors to connect their store with ExpertSender’s Multichannel Messaging Hub. Customer order data can be automatically synchronized with ExpertSender allowing vendors to send timely and relevant messages across the email, SMS, web push, and mobile push channels.    Stores running on VTEX can leverage ExpertSender to create dynamic segments, personalize messages, send behavior-based messages, automate retention marketing, and most importantly drive sales!   Combine the power of VTEX’s and ExpertSender’s enterprise-level eCommerce and multichannel messaging platforms

Read more

Complete transactions without leaving your inbox – how cool is that?

Before your customers purchase a product you advertised through the email channel, they usually need to go through several steps. They have to leave their email client, proceed to your online store, add their chosen products to their shopping cart and make a payment… how many clicks is that? Well, in many cases it might just be too many. What

Read more

Don’t make the mistake of not using your historical transactional data

So, you’re a retailer, running either a click or mortar business, or maybe both, and you’ve been in business for a number of years. This will no doubt mean that you have a significant amount of transactional data about your customers.

Online and Offline, working in tandem to tighten your email marketing game

You’ve got a whole bunch of data about your customers, you know which emails they’ve read, the products they’ve browsed on your website, which products they’ve purchased, you even know which physical stores they visited, but how can you leverage the power of this data in your marketing game?

Increase your Average Order Value by 20% with email

One-time into all-time in no-time. Problem: your costs are growing and your margin’s narrowing? Your business is experiencing smaller margins and your cost of acquiring customers is growing. What can you do to make your customers more profitable? It’s 6-7 times more expensive to find a new customer than to keep an existing one – Bain & Company So, what

Read more

When emails behave like websites

Prediction: Let’s take a step into the future when users will be able to complete eCommerce transactions via the email channel. Signs are that some of the biggest players are already planning to do just that. In December 2015, Apple filed a patent that indicates they are not only looking at allowing people to send money over their text messaging
Read more

Storytelling in emails can create a customer experience that resonates with your customers

It’s human nature to want to listen to captivating stories. They’re an effective way of engaging and grabbing your audience’s attention. By leveraging storytelling in your emails, you can create a customer experience that’ll keep them loyal. Stories not only move people, they can also help you move your product or service. In probably the most known story in history,

Read more