How to Choose the Best Multi-Channel Marketing Automation Platform

If you already know the benefits of using a Multichannel Marketing Automation platform at your eCommerce store, you may be planning to introduce one. But how to choose the perfect tool? What criteria should you take into consideration?   Here are the four most crucial questions you should know answers to before you choose a provider.     What’s Your

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How To Sell Your Boss on a Multichannel Marketing Automation Platform

If you’re already aware of the fact that multi-channel marketing automation is essential to running a successful eCommerce store and you’d like your company to start using one, you’ll need to convince those who make the purchasing decisions at your organization. So, how do you do that?    Discuss the Benefits That a Multi-Channel Marketing Automation Platform Can Offer Your eCommerce Store  Start by introducing examples of using such a platform in your particular business. You could say: 

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How Much Will Implementing and Using a Multichannel Marketing Automation Platform Cost You?

If you already know the benefits that a multichannel marketing automation platform can bring to your eCommerce store, the only thing left stopping you from implementing one is the cost. Is access to a platform the only expense you need to prepare for? What other costs should you take into consideration?   Hardware Marketing automation software operates in the software-as-a-service

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Why You Should Include Multi-Channel Marketing Automation in Your 2020 Strategy

Nowadays, businesses are shifting from an acquisition-centric model to a retention-centric one. It’s no longer profitable for companies to focus all of their efforts on one-time buyers — but how do you properly take care of your already acquired customers? A multi-channel marketing automation system can help.   Is a Multi-Channel Marketing Automation Platform Right For You? Before we continue, it

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Why Multi-Channel Marketing Automation Will Still Rule in 2020

What is Multi-Channel Marketing Automation? OK, let’s strip it away. Marketing automation is a term for online communication with prospects and clients that utilizes various platforms to automate the entire marketing process. The word “multi-channel” indicates that multiple channels such as email, SMS, web push notifications, and more are being used to distribute this communication. At first, marketing automation mainly

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3 Tips for Your eCommerce Store in 2020

Which direction will the eCommerce market head this year? As time goes on, the market generates more and more income, so what should we expect in 2020?

Black Friday Should Be Like Your First Date!

Did you know that, on average, 3 out of 4 first-time buyers never return? Black Friday always brings tons of new shoppers to eCommerce stores, so how do you dazzle your first-time visitors and turn them into loyal customers?

How to score more cross sales with email marketing

You just made another sale! That’s great, so what’s the problem? Did you know that up to 35% of sales can lead to a cross sale, that’s exactly what Amazon CEO Jeff Bezos revealed in 2006. Why don’t you try and score some of those cross sells too? They’re wide open for the sale.

How to Run a Targeted Clearance Sale Email Campaign

As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?

Holidays Checklist for eCommerce

Busy holiday season is just around the corner and it’s the best occasion to pitch new clients and take care of your retention rate as well.