4 best email marketing stories
from last week

How to Write Emails That Sell: An Analysis of Influential Language

Good read on how to write sales emails that utilize powerless communication, express uncertainty and deflect the focus on the customer… Read more via Litmus

Inside news app pivots to an email service

Jason Calacanis announces that he pivots his Inside.com news service. He is shuttering his company’s mobile app for something that has “much better engagement”: email… Read more via VentureBeat

How to select an ESP with the best email segmentation module

Choosing the ESP usually starts with a list of features you need to run email campaigns. If segmentation is at the top of the list, here is a guide on how to select the best one… Read more via Email Vendor Selection

After The Sale Success: Your Next Strategy Beyond Lead Generation

Far too little attention is paid to the customer after the sale. Even “thank you” emails are bland and boring. With improving your after-sale plan, you’ll be able to convince existing customers for better re-engagement… Read more via Kissmetrics
Written by Aleksander Heba
Brand Manager at ExpertSender, Marketing Fanatic, Trend Spotter, Windsurfing Addicted.