A customer’s browsing behavior reveals a lot about their interests and preferences. This data can be leveraged in abandoned browsing emails to send them highly relevant content which could help you recover more customers and sales. Opportunity: recover customers after they abandon browsing your website You can learn a great deal about your customers from their browsing behavior. What’s more,
Recommendations revving up your revenue Recommendation services can be the engine that allows marketers to dramatically increase their revenue. They analyze customer behavior and generate product or service recommendations that have a greater likelihood of converting. Opportunity According to Certona, less than 40% of retailers make use of recommendations in their emails. When you consider that they have conversion
The EU General Data Protection Regulation is one of the biggest changes to data protection laws in Europe and businesses need to be prepared. Find out what it means for you and how to stay compliant. What is GDPR? The new EU General Data Protection Regulation (GDPR) comes into effect in all member states, May 25, 2018. The regulation
Email is a critical cog in your multichannel marketing arsenal. Today, you’ll learn about 10 Email Marketing Trends that’ll give you some ideas on how you might get even more out of your future marketing efforts.
Email creative creation can be a time-consuming task and cost your business significant dollars. Today, we’ll go through how children’s products retailer Odevaika cut email marketing spend and deployed more email campaigns at the same time.
So, you’re a retailer, running either a click or mortar business, or maybe both, and you’ve been in business for a number of years. This will no doubt mean that you have a significant amount of transactional data about your customers.
Enter time travel, an ExpertSender feature that sends emails to your audience at the exact time you want them to be sent, irrespective of their current time zone. You can know where they are located based on where they opened or clicked the last message that you sent them.
Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!