How to boost Email Engagement by 37% with reader preferences

Personalized content in emails often produces a better ROI, customer engagement and satisfaction. However, is providing content that's only in-line with customer expectations always best for the company’s bottom line? One of our customers, the eCommerce book retailer LoveReading automated the personalization of their newsletter with both reader preferences and business priorities. This resulted in a boost to their customer's
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How to recover unengaged customers with automated
re-engagement emails

Up to 47% of inactive customers read re-engagement emails. A well-designed re-engagement campaign will help you recover them. Opportunity – improve your chances of re-engaging inactive customers About 25% of the customers on your email list will become unengaged each year. We can send them well-designed re-engagement emails to get them back onboard, but we can also go a step
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Welcome emails generate 33% more engagement

Welcome emails are one of the most effective types of email messages and can generate 4x more opens and 5x more clicks than regular email marketing campaigns. A well designed welcome series can build a long-lasting customer relationship and increase sales and Customer Lifetime Value. Opportunity – automated incentives via email Once a customer has signed up with you via
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How to recover more customers with abandoned browsing emails

A customer’s browsing behavior reveals a lot about their interests and preferences. This data can be leveraged in abandoned browsing emails to send them highly relevant content which could help you recover more customers and sales. Opportunity: recover customers after they abandon browsing your website You can learn a great deal about your customers from their browsing behavior. What’s more,

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How email recommendations can improve conversion rates by 111%

Recommendations revving up your revenue Recommendation services can be the engine that allows marketers to dramatically increase their revenue. They analyze customer behavior and generate product or service recommendations that have a greater likelihood of converting.   Opportunity According to Certona, less than 40% of retailers make use of recommendations in their emails. When you consider that they have conversion

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Collect or process personal data of EU citizens? GDPR applies to you

The EU General Data Protection Regulation is one of the biggest changes to data protection laws in Europe and businesses need to be prepared. Find out what it means for you and how to stay compliant.   What is GDPR? The new EU General Data Protection Regulation (GDPR) comes into effect in all member states, May 25, 2018. The regulation

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10 Email Marketing Trends for 2018

Email is a critical cog in your multichannel marketing arsenal. Today, you’ll learn about 10 Email Marketing Trends that’ll give you some ideas on how you might get even more out of your future marketing efforts.

How to reduce your email marketing costs by 27%

Email creative creation can be a time-consuming task and cost your business significant dollars. Today, we’ll go through how children’s products retailer Odevaika cut email marketing spend and deployed more email campaigns at the same time.

Send emails when your customers expect them with the ExpertSender time travel feature

Enter time travel, an ExpertSender feature that sends emails to your audience at the exact time you want them to be sent, irrespective of their current time zone. You can know where they are located based on where they opened or clicked the last message that you sent them.

Microsegment for Greater Customer Engagement in less than 1 Minute

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!