How Much Will Implementing and Using a Multichannel Marketing Automation Platform Cost You?

If you already know the benefits that a multichannel marketing automation platform can bring to your eCommerce store, the only thing left stopping you from implementing one is the cost. Is access to a platform the only expense you need to prepare for? What other costs should you take into consideration?   Hardware Marketing automation software operates in the software-as-a-service

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Why You Should Include Multi-Channel Marketing Automation in Your 2020 Strategy

Nowadays, businesses are shifting from an acquisition-centric model to a retention-centric one. It’s no longer profitable for companies to focus all of their efforts on one-time buyers — but how do you properly take care of your already acquired customers? A multi-channel marketing automation system can help.   Is a Multi-Channel Marketing Automation Platform Right For You? Before we continue, it

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Why Multi-Channel Marketing Automation Will Still Rule in 2020

What is Multi-Channel Marketing Automation? OK, let’s strip it away. Marketing automation is a term for online communication with prospects and clients that utilizes various platforms to automate the entire marketing process. The word “multi-channel” indicates that multiple channels such as email, SMS, web push notifications, and more are being used to distribute this communication. At first, marketing automation mainly

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