How to Run a Targeted Clearance Sale Email Campaign

As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?

Holidays Checklist for eCommerce

Busy holiday season is just around the corner and it’s the best occasion to pitch new clients and take care of your retention rate as well.

Want a world-class ESP? Expect these (tough) vetting questions

There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio. This creates an environment for dialog. The ESP can sift out abusive mailers and prospects can learn more

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eCommerce and Marketing Calendar for March

March is Coming! Prepare your marketing plan for events and campaigns with a little help of our calendar. Every event date which fits to your business should be used to communicate to an audience.