No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers. ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how

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How to efficiently reactivate buyers and drive sales

Today I would like to show an easy way to create a segment of customers we want to reactivate as buyers. Every e-commerce is facing the same challenge – the customer retention. Unless you are selling Bugatti Veyron cars, you are probably always trying to transform one-time buyers into regular customers, isn’t that right? The easiest way to reactivate customers

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Types of Data Used for Segmentation

In the upcoming weeks ExpertSender will be releasing a new whitepaper covering all aspects of advanced segmentation. In preparation for this, we’re posting this short article about different types of data that can be used for segmenting subscribers. Some marketers are stuck in the past, where segmenting subscribers was much more focused on demographic data, than behavioral. Below are some

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3 Ways to Leverage Customer Data into Better Results

It’s obvious that customer data can be a very valuable insight, but not all data is created equal, and finding the right information about subscribers can be a time consuming process. Pouring over every detail of a subscriber’s information may not bring the best results to a campaign unless the right pieces are put in place. Personalization and tailoring campaigns

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