15 statistics that show why email marketing is important

Is email marketing dying? We don’t think so. Seeing constant user base growth, we expect email marketing to not only remain important, but also to thrive. We collected and categorized some email marketing statistics proving just that so that you can make informed decisions when planning this year’s marketing strategy.   Potential reach is growing Approximately half the world’s population

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How much does email marketing cost?

How much does email marketing cost? If you have ever wondered how much each click or lead can cost in an average email marketing campaign, the answer will always be the same – it depends. There are many factors that contribute to the final cost. You shouldn’t however, consider email marketing as a cost but as an investment. As with

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10 best practices to improve your email marketing

As email marketers, we often ask ourselves the question “how can we improve our marketing campaigns?” What are some of the ways in which we can increase customer engagement and what strategies should we employ to improve campaign performance? We want to know all the best practices, that’s why we believe, that to assure the great results in email marketing,

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7 ways to boost sales using email marketing

  Factbook: Industry expects 4.1 billion active email users in 2021 2017 average monthly open rate was at 21.8% 2017 average monthly click-through rate was at 62% email marketing ROI at 4300%, a return of $43 per dollar invested 2% more revenue each quarter by reactivating 7% of inactive users If you are looking to boost sales in the upcoming

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Microsegment for Greater Customer Engagement in less than 1 Minute

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!

25 Email Geeks to help you get your geek on

The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights that really are leaders in their domain.

Conversational Email a trend for 2017?

It’s time to conversate Conversations between customers and brands via messengers have become more mainstream recently, particularly with WeChat in China, but also with other messengers such as Facebook Messenger, WhatsApp, Telegram and Slack. But what do conversations have to do with email? AA: Probably a little more than you think. Re: MP: Really? Re: AA: That’s right, allow me
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8 Email Marketing Trends for 2017

The 8 trends we expect to emerge are as follows; we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.

How to Run a Targeted Clearance Sale Email Campaign

As a retailer, one of the processes that you go through each season is clearing last season’s stock. You need to sell the remainder of your unsold stock in order to clear way for your new collections. Why not target the customers that have already purchased earlier models of these products?

2 Quick Steps To Reengage Your Customers With Email

The reengagement campaign is an email campaign designed and targeted at customers that haven’t been engaged for a certain period of time. Usually the industry defines an engaged customer as someone who has either opened or clicked an email in the last 6-12 months. However, everyone should really have their own definition of what constitutes an engaged customer as every business is different.