Complete transactions without leaving your inbox – how cool is that?

Before your customers purchase a product you advertised through the email channel, they usually need to go through several steps. They have to leave their email client, proceed to your online store, add their chosen products to their shopping cart and make a payment… how many clicks is that? Well, in many cases it might just be too many. What

Read more

Increase your Average Order Value by 20% with email

One-time into all-time in no-time. Problem: your costs are growing and your margin’s narrowing? Your business is experiencing smaller margins and your cost of acquiring customers is growing. What can you do to make your customers more profitable? It’s 6-7 times more expensive to find a new customer than to keep an existing one – Bain & Company So, what

Read more

How to achieve a 26%
Click-to-Conversion rate on abandoned webform emails

Webform abandonment can be just as big a problem to businesses as shopping cart abandonment, depending on your line of business. This is often the case with certain industries such as financial services and the banking industry where a completed webform is the penultimate step before a financial transaction, contract or agreement. Problem Idea Bank wanted to recover customers that
Read more

Recover 7% of abandoned webforms with lead retargeting & email

Problem: incomplete webforms getting abandoned Online lead generation generally has one goal, a customer that completes a webform. The conversion path is usually universal – a marketing campaign with an offer that’s designed to encourage customers to provide their contact details. Often these offers include attractive financial incentives – a discount, coupon, free trial period, service or product demo. Irrespective
Read more

How to boost Email Engagement by 37% with reader preferences

Personalized content in emails often produces a better ROI, customer engagement and satisfaction. However, is providing content that's only in-line with customer expectations always best for the company’s bottom line? One of our customers, the eCommerce book retailer LoveReading automated the personalization of their newsletter with both reader preferences and business priorities. This resulted in a boost to their customer's
Read more

How to recover unengaged customers with automated
re-engagement emails

Up to 47% of inactive customers read re-engagement emails. A well-designed re-engagement campaign will help you recover them. Opportunity – improve your chances of re-engaging inactive customers About 25% of the customers on your email list will become unengaged each year. We can send them well-designed re-engagement emails to get them back onboard, but we can also go a step
Read more

Welcome emails generate 33% more engagement

Welcome emails are one of the most effective types of email messages and can generate 4x more opens and 5x more clicks than regular email marketing campaigns. A well designed welcome series can build a long-lasting customer relationship and increase sales and Customer Lifetime Value. Opportunity – automated incentives via email Once a customer has signed up with you via
Read more

How email recommendations can improve conversion rates by 111%

Recommendations revving up your revenue Recommendation services can be the engine that allows marketers to dramatically increase their revenue. They analyze customer behavior and generate product or service recommendations that have a greater likelihood of converting.   Opportunity According to Certona, less than 40% of retailers make use of recommendations in their emails. When you consider that they have conversion

Read more

3 irresistible strategies to get more newsletter subscriptions

Why is it so difficult for so many marketers to get more newsletter subscriptions? In our opinion, marketers struggle to get more newsletter subscriptions for 2 main reasons:   it is difficult to get meaningful engagement from content that isn’t that engaging creating engaging content or strategy often requires a lot of work, creativity, and resources   The good news

Read more

15 statistics that show why email marketing is important

Is email marketing dying? We don’t think so. Seeing constant user base growth, we expect email marketing to not only remain important, but also to thrive. We collected and categorized some email marketing statistics proving just that so that you can make informed decisions when planning this year’s marketing strategy.   Potential reach is growing Approximately half the world’s population

Read more