Recommendations revving up your revenue Recommendation services can be the engine that allows marketers to dramatically increase their revenue. They analyze customer behavior and generate product or service recommendations that have a greater likelihood of converting. Opportunity According to Certona, less than 40% of retailers make use of recommendations in their emails. When you consider that they have conversion
Why is it so difficult for so many marketers to get more newsletter subscriptions? In our opinion, marketers struggle to get more newsletter subscriptions for 2 main reasons: it is difficult to get meaningful engagement from content that isn’t that engaging creating engaging content or strategy often requires a lot of work, creativity, and resources The good news
Is email marketing dying? We don’t think so. Seeing constant user base growth, we expect email marketing to not only remain important, but also to thrive. We collected and categorized some email marketing statistics proving just that so that you can make informed decisions when planning this year’s marketing strategy. Potential reach is growing Approximately half the world’s population
How much does email marketing cost? If you have ever wondered how much each click or lead can cost in an average email marketing campaign, the answer will always be the same – it depends. There are many factors that contribute to the final cost. You shouldn’t however, consider email marketing as a cost but as an investment. As with
As email marketers, we often ask ourselves the question “how can we improve our marketing campaigns?” What are some of the ways in which we can increase customer engagement and what strategies should we employ to improve campaign performance? We want to know all the best practices, that’s why we believe, that to assure the great results in email marketing,
Factbook: Industry expects 4.1 billion active email users in 2021 2017 average monthly open rate was at 21.8% 2017 average monthly click-through rate was at 62% email marketing ROI at 4300%, a return of $43 per dollar invested 2% more revenue each quarter by reactivating 7% of inactive users If you are looking to boost sales in the upcoming
Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!