How Split Tests might be Doing You More Harm than Good

You just ran a split test on the subject line of your last email and one group clearly performed better than the other, so you run with the better performing subject line with the expectation that you made the right decision. You take a look at the results the next day and to your unpleasant surprise you find out that the rest of the target group performed much worse than the test group! Re-ject! How is that possible you think to yourself? It might be that the result of your split test wasn’t statistically significant.

Step by step to effective email campaign

Whenever I skim-read my twitter feed I see plenty of links to articles about “X best practices…” or “X steps to the best…”. I usually skip reading these as most seem to only repeat the well-known slogans. However, by working with the clients on their email campaigns I recently realized that these articles are in fact a great resource for

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Want a world-class ESP? Expect these (tough) vetting questions

There is always movement on the email marketing software market. Marketers look for vendors with the best mix of policy, price, features and performance. At the same time, Email Service Providers are keen to take on customers that fit their current portfolio. This creates an environment for dialog. The ESP can sift out abusive mailers and prospects can learn more

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The best email marketing articles from this week. Round-up #1

Welcome to ExpertSender weekly roundup. This time: deliverability challenges, future of email marketing on tape, AOL joins Return Path Certification Program. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy, and have a great weekend! Email Marketing: What are some of the biggest deliverability

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eCommerce and Marketing Calendar for March

March is Coming! Prepare your marketing plan for events and campaigns with a little help of our calendar. Every event date which fits to your business should be used to communicate to an audience.

4 Ways to Make Your Emails Stand Out During the Holidays

With Cyber Monday, and Black Friday just around the corner, brands are looking for ways to stand out on the two biggest volume days of the year. Last year, Black Friday surpassed Cyber Monday with the highest email opens of the year. But with both days every increasing in importance, and more and more brands participating, it’s never been more

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Triggers vs Newsletters (Infographic)

There are many paths you can take when forming your email marketing strategy. Some email marketers focus only on content, others put focus on delivery or timing. Our infographic presents key success factors of triggered messages. It’s a good starting point en route to advanced email marketing program.

Prevent Mistakes and Improve Performance with Your Email Checklist

We’ve all made a mistake when emailing our subscribers. Whether it’s a simple typo, or a broken image, it’s hard to keep track of the sheer number of different things to check before clicking the send button. Creating a checklist of important steps and what you mean to accomplish with your message can help you send error free emails, and

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How Message Throttling Can Improve Deliverability

The ability to throttle message delivery can often be an overlooked concept due to all the other elements of deliverability. Simply adjusting the time that your message is sent over can have a huge impact, particularly when mailing to certain domains and domain families that may be blocking a portion of your messages. Throttling can also serve to manage responses

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4 Tips to Add Life to Your Email Marketing Campaign

Have your email marketing campaigns lost steam? Are you seeing a downward trend in subscriber engagement? If so, you need to inject new life into your email program, and quickly! It’s a natural symptom of any campaign to lose momentum, which is why marketers must work proactively to constantly improve, refine, and add innovation to their email messages. Adding new

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