3 Easy Steps to Maximize Your Autoresponder Campaigns

The autoresponder message can be an incredibly powerful tool for converting your subscribers. Not only do they see higher engagement than newsletters, they can also benefit your marketing by saving you time. By reaching your subscribers immediately after sign up, and then pursuing them if they don’t immediately convert, you’re also making sure no one is falling through the cracks.

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Getting in the Inbox on Gmail, the World’s Most Popular Email Provider

Gmail has surpassed Hotmail as the world’s most popular email provider. Although it’s not the most popular way to view email (that distinction goes to the iPhone’s email client), it’s still vital to understand the unique ways that Gmail manages spam and junk mail. Gmail has a notorious reputation as being a difficult provider for marketers, with some very marked

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5 Ways to Improve Customer Relations with Your Welcome Email

Sign-up emails are a company’s first opportunity to persuade a consumer to pursue regular interaction with the company. There are innumerable ways to create an effective welcoming email, but there are even more ways in which transactional emails can be completely counterproductive. Here is a list of a few ways to optimize your initial contact email and promote customer relations.

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