From Russia with Love: Email Marketing around the world, an interview with Eleonora Nikiforova

Today, Adam Ambrożewicz had the pleasure of talking to Eleonora Nikiforova, our General Manager for ExpertSender, Russia about the peculiarities and similarities of the Russian email marketing market.

Statistical significance in Email Marketing, an interview with Marcin Luks, our Marketing Director

Today, Adam Ambrożewicz took the time to speak to Marcin Luks, ExpertSender’s Marketing Director about statistical significance and the future of mathematics in the Email Marketing industry.

4 best email marketing stories
from last week

How to Write Emails That Sell: An Analysis of Influential LanguageGood read on how to write sales emails that utilize powerless communication, express uncertainty and deflect the focus on the customer... Read more via LitmusInside news app pivots to an email serviceJason Calacanis announces that he pivots his Inside.com news service. He is shuttering his company’s mobile app for something
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Finding the right vendor, ExpertSender featured in international ESP research

Recently, the first edition of the Email Marketing Software Buyer’s Guide was released. The very comprehensive research for selecting ESPs shows more than 400 data points in 14 categories. Brands can use it to compare and select their best-fit email marketing and marketing automation vendor. We as ExpertSender are very delighted to be featured in the report. Jordie van Rijn, one

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The best email marketing articles from last week

Welcome to ExpertSender weekly roundup. This time: great statement about email marketing from TechCrunch, reactivating old emails by Return Path, grow email list without mistakes by Litmus.  If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading! Email Is The Last, And Ultimate, Social Graph

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The best email marketing articles from last week. Round-Up #3

ExpertSender weekly roundup. This time: Microsoft Send, Frequency Optimization by Return Path, RWD for email and more. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading! Frequency Optimization Depends on Engagement : By segregating your subscribers based on how they interact with email as a

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The best email marketing articles from last week. Round-Up #2

ExpertSender weekly roundup. This time: North America out of IPv4, Instant Messaging will overtake Email and more. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading!

No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers. ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how

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Is Inbox by Google going to change email marketing?

Since the release of Inbox, a new email app by Google, it’s been in the center of email industry attention. There were questions raised whether or not, this new app is going to impose changes on how email marketers craft and deliver their email communication. This uncertainty was also caused by the limited access, as not everyone could begin their

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Preparing for Canada’s Anti-Spam Law

Enforcement of Canada’s Anti-Spam Law (CASL) will begin on July 1st, 2014. If you haven’t already prepared for this, you should take time to understand the law and how it can impact your business. The law is being touted as one of the strictest in the world, and CASL can penalize non-compliant businesses more than any other spam law in

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