The best email marketing articles from last week. Round-Up #2

ExpertSender weekly roundup. This time: North America out of IPv4, Instant Messaging will overtake Email and more. If you come across anything interesting this week be sure to leave your suggestions in the comments for a chance to be in next roundup. Enjoy reading!

No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers. ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how

Read more

Is Inbox by Google going to change email marketing?

Since the release of Inbox, a new email app by Google, it’s been in the center of email industry attention. There were questions raised whether or not, this new app is going to impose changes on how email marketers craft and deliver their email communication. This uncertainty was also caused by the limited access, as not everyone could begin their

Read more

Preparing for Canada’s Anti-Spam Law

Enforcement of Canada’s Anti-Spam Law (CASL) will begin on July 1st, 2014. If you haven’t already prepared for this, you should take time to understand the law and how it can impact your business. The law is being touted as one of the strictest in the world, and CASL can penalize non-compliant businesses more than any other spam law in

Read more

More Marketing Innovation from Gmail with Grid View

Last year, Gmail Tabs had a significant impact on how marketers targeted their Gmail subscribers. This year, it appears that another new change, grid view will further change how Gmail is approached. Grid view is a new look, currently still in “field trial,” which presents ads (grid view is only in the promotional tab) in a new, more visual way.

Read more