No Automation Without Segmentation. Email Insider Summit Europe 2015 take-outs.

Email Insider Summit Europe 2015, second ever in this part of the world, is already history. It will be remembered as an insightful event mostly due to concentration of world-class content, presenters and industry influencers.

ExpertSender had a pleasure to be its title sponsor for the second year in a row already, which also allowed us to share our know-how during a sponsor presentation. ExpertSender VP of Global Business Development, Mr. Krzysztof Jarecki gave a speech titled „No Automation Without Segmentation”. Feel free to read, download and comment. Your feedback will be appreciated.

Key take-outs

• Marketing automation is possible only with scalable data storing, processing capabilities and precise segmentation,
• New global trend emerging: micro-segmentation.

Written by Aleksander Heba
Brand Manager at ExpertSender, Marketing Fanatic, Trend Spotter, Windsurfing Addicted.