Gmail has surpassed Hotmail as the world’s most popular email provider. Although it’s not the most popular way to view email (that distinction goes to the iPhone’s email client), it’s still vital to understand the unique ways that Gmail manages spam and junk mail. Gmail has a notorious reputation as being a difficult provider for marketers, with some very marked
SpamAssassin is one of the most widely used spam-filtering software packages It utilizes sets of rules to which it compares the content and makeup of an email and gives a score that indicates how likely the email is spam. The score can be personalized by server admins, with a higher score indicating a higher likelihood of a spam email (for
An inexperienced email marketer might assume that the problem of being mistaken as spam is primarily on the email clients’ ends and/or from spam blacklists. Such is not the case. Among the myriads of other factors that contribute to a marketer being marked as a spammer are spamtraps. These are email addresses that are deliberately used by ISPs to identify
Sign-up emails are a company’s first opportunity to persuade a consumer to pursue regular interaction with the company. There are innumerable ways to create an effective welcoming email, but there are even more ways in which transactional emails can be completely counterproductive. Here is a list of a few ways to optimize your initial contact email and promote customer relations.
Although email marketing has long been a pillar of digital marketing strategy, it’s primarily been focused on one medium – the personal computer. However, with the advent of smartphones, tablets, and mobile data, marketers must expand their target. Mobile opens are increasing at an unprecedented rate, more than doubling in only a year and a half. To provide a sense
No one can count the number of times he or she has opened an email and started reading, only to be baffled by a lot of white space, and no immediately visible content. More than half of major email clients block images by default. Only after “enable images” is clicked does the email begin to make sense. Now when one
Spam complaints hurt. Not only are you losing a subscriber, you are also having your reputation lowered, and making it more difficult to get into the inbox with your other subscribers. For every email marketer, lowering spam complaints should be a priority. With just a few simple steps, you can drastically reduce the amount of complaints you’re generating, and keep