The autoresponder message can be an incredibly powerful tool for converting your subscribers. Not only do they see higher engagement than newsletters, they can also benefit your marketing by saving you time. By reaching your subscribers immediately after sign up, and then pursuing them if they don’t immediately convert, you’re also making sure no one is falling through the cracks.
ISPs are excelling themselves in improving their email services and making them more user friendly. Thinking out of the box results in intuitive interfaces, less complicated message composition editors, free web tools and many more. But Google came up with yet another idea, proving they really try to walk in their customers’ shoes. Google assumed – we don’t think about
Beginning in mid-March, anti-spam group Spamhaus experienced a Distributed Denial of Service attack. This, and the subsequent attacks lasted for several days and resulted in the inability to access the Spamhaus website as well as some of their services. It was anointed as the largest DDoS attack in history. Although the perpetrators remain unknown, it is being assumed that the
One of the simple joys of the Net, the GIF has existed since 1987 and has been a part of the Internet ever since. Despite limitations such as being limited to 256 colors, the GIF is still one of the simplest ways to utilize animation for your website or email. Animation is certainly eye-catching, and also adds interactivity to an
Gmail has surpassed Hotmail as the world’s most popular email provider. Although it’s not the most popular way to view email (that distinction goes to the iPhone’s email client), it’s still vital to understand the unique ways that Gmail manages spam and junk mail. Gmail has a notorious reputation as being a difficult provider for marketers, with some very marked
SpamAssassin is one of the most widely used spam-filtering software packages It utilizes sets of rules to which it compares the content and makeup of an email and gives a score that indicates how likely the email is spam. The score can be personalized by server admins, with a higher score indicating a higher likelihood of a spam email (for
An inexperienced email marketer might assume that the problem of being mistaken as spam is primarily on the email clients’ ends and/or from spam blacklists. Such is not the case. Among the myriads of other factors that contribute to a marketer being marked as a spammer are spamtraps. These are email addresses that are deliberately used by ISPs to identify
Sign-up emails are a company’s first opportunity to persuade a consumer to pursue regular interaction with the company. There are innumerable ways to create an effective welcoming email, but there are even more ways in which transactional emails can be completely counterproductive. Here is a list of a few ways to optimize your initial contact email and promote customer relations.
Although email marketing has long been a pillar of digital marketing strategy, it’s primarily been focused on one medium – the personal computer. However, with the advent of smartphones, tablets, and mobile data, marketers must expand their target. Mobile opens are increasing at an unprecedented rate, more than doubling in only a year and a half. To provide a sense
No one can count the number of times he or she has opened an email and started reading, only to be baffled by a lot of white space, and no immediately visible content. More than half of major email clients block images by default. Only after “enable images” is clicked does the email begin to make sense. Now when one