Before your customers purchase a product you advertised through the email channel, they usually need to go through several steps. They have to leave their email client, proceed to your online store, add their chosen products to their shopping cart and make a payment… how many clicks is that? Well, in many cases it might just be too many. What
So, you’re a retailer, running either a click or mortar business, or maybe both, and you’ve been in business for a number of years. This will no doubt mean that you have a significant amount of transactional data about your customers.
You’ve got a whole bunch of data about your customers, you know which emails they’ve read, the products they’ve browsed on your website, which products they’ve purchased, you even know which physical stores they visited, but how can you leverage the power of this data in your marketing game?
One-time into all-time in no-time. Problem: your costs are growing and your margin’s narrowing? Your business is experiencing smaller margins and your cost of acquiring customers is growing. What can you do to make your customers more profitable? It’s 6-7 times more expensive to find a new customer than to keep an existing one – Bain & Company So, what
It’s human nature to want to listen to captivating stories. They’re an effective way of engaging and grabbing your audience’s attention. By leveraging storytelling in your emails, you can create a customer experience that’ll keep them loyal. Stories not only move people, they can also help you move your product or service. In probably the most known story in history,
Jump on board and get ready for the ride. Here’s a look into the future. 8 Email Marketing trends that’ll help you boost your sales in 2019. Some of these email marketing trends include: Storytelling in emails will drive engagement, Email will be the key to your customer’s journey Email retargeting will help you recover lost sales and a whole