When emails behave like websites
Prediction: Let’s take a step into the future when users will be able to complete eCommerce transactions via the email channel. Signs are that some of the biggest players are already planning to do just that. In December 2015, Apple filed a patent that indicates they are not only looking at allowing people to send money over their text messagingRead more
Storytelling in emails can create a customer experience that resonates with your customers
It’s human nature to want to listen to captivating stories. They’re an effective way of engaging and grabbing your audience’s attention. By leveraging storytelling in your emails, you can create a customer experience that’ll keep them loyal. Stories not only move people, they can also help you move your product or service. In probably the most known story in history,
8 Email Marketing Trends for 2019
Jump on board and get ready for the ride. Here’s a look into the future. 8 Email Marketing trends that’ll help you boost your sales in 2019. Some of these email marketing trends include: Storytelling in emails will drive engagement, Email will be the key to your customer’s journey Email retargeting will help you recover lost sales and a whole
Generate a 16x marketing ROI with abandoned shopping cart recovery & product recommendations emails
Boosting eCommerce sales with email 75% of visitors abandon their cart with the intention of returning. That could be a lot of lost sales if you don’t give them a reminder to come back and complete their purchase. What’s more, product recommendations could be making up 35% of your revenue! By combining abandoned shopping cart and product recommendation modules inRead more
How to recover more customers with price drop notification emails
The price is right You’ve got customers that visit your website, browse various products and the majority never return. What if they left because they weren’t happy with the price of your product? What if you could let them know about a better price to entice them back into the purchasing funnel? According to MarketingSherpa, half of the conversion ratesRead more
How to achieve a 26%
Click-to-Conversion rate on abandoned webform emails
Webform abandonment can be just as big a problem to businesses as shopping cart abandonment, depending on your line of business. This is often the case with certain industries such as financial services and the banking industry where a completed webform is the penultimate step before a financial transaction, contract or agreement. Problem Idea Bank wanted to recover customers thatRead more
Recover 7% of abandoned webforms with lead retargeting & email
Problem: incomplete webforms getting abandoned Online lead generation generally has one goal, a customer that completes a webform. The conversion path is usually universal – a marketing campaign with an offer that’s designed to encourage customers to provide their contact details. Often these offers include attractive financial incentives – a discount, coupon, free trial period, service or product demo. IrrespectiveRead more
How to boost Email Engagement by 37% with reader preferences
Personalized content in emails often produces a better ROI, customer engagement and satisfaction. However, is providing content that's only in-line with customer expectations always best for the company’s bottom line? One of our customers, the eCommerce book retailer LoveReading automated the personalization of their newsletter with both reader preferences and business priorities. This resulted in a boost to their customer'sRead more
How to recover unengaged customers with automated
re-engagement emails
Up to 47% of inactive customers read re-engagement emails. A well-designed re-engagement campaign will help you recover them. Opportunity – improve your chances of re-engaging inactive customers About 25% of the customers on your email list will become unengaged each year. We can send them well-designed re-engagement emails to get them back onboard, but we can also go a stepRead more
Welcome emails generate 33% more engagement
Welcome emails are one of the most effective types of email messages and can generate 4x more opens and 5x more clicks than regular email marketing campaigns. A well designed welcome series can build a long-lasting customer relationship and increase sales and Customer Lifetime Value. Opportunity – automated incentives via email Once a customer has signed up with you viaRead more