By Adam Ambrożewicz on February 18, 2019
Jump on board and get ready for the ride. Here’s a look into the future. 8 Email Marketing trends that’ll help you boost your sales in 2019. Some of these email marketing trends include: Storytelling in emails will drive engagement, Email will be the key to your customer’s journey Email retargeting will help you recover lost sales and a whole
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By Adam Ambrożewicz on December 12, 2018
Boosting eCommerce sales with email 75% of visitors abandon their cart with the intention of returning. That could be a lot of lost sales if you don’t give them a reminder to come back and complete their purchase. What’s more, product recommendations could be making up 35% of your revenue! By combining abandoned shopping cart and product recommendation modules in
Read moreBy Adam Ambrożewicz on November 14, 2018
The price is right You’ve got customers that visit your website, browse various products and the majority never return. What if they left because they weren’t happy with the price of your product? What if you could let them know about a better price to entice them back into the purchasing funnel? According to MarketingSherpa, half of the conversion rates
Read moreBy Adam Ambrożewicz on November 5, 2018
Webform abandonment can be just as big a problem to businesses as shopping cart abandonment, depending on your line of business. This is often the case with certain industries such as financial services and the banking industry where a completed webform is the penultimate step before a financial transaction, contract or agreement. Problem Idea Bank wanted to recover customers that
Read moreBy Adam Ambrożewicz on October 30, 2018
Problem: incomplete webforms getting abandoned Online lead generation generally has one goal, a customer that completes a webform. The conversion path is usually universal – a marketing campaign with an offer that’s designed to encourage customers to provide their contact details. Often these offers include attractive financial incentives – a discount, coupon, free trial period, service or product demo. Irrespective
Read moreBy Adam Ambrożewicz on October 2, 2018
Personalized content in emails often produces a better ROI, customer engagement and satisfaction. However, is providing content that's only in-line with customer expectations always best for the company’s bottom line? One of our customers, the eCommerce book retailer LoveReading automated the personalization of their newsletter with both reader preferences and business priorities. This resulted in a boost to their customer's
Read moreBy Adam Ambrożewicz on September 10, 2018
Up to 47% of inactive customers read re-engagement emails. A well-designed re-engagement campaign will help you recover them. Opportunity – improve your chances of re-engaging inactive customers About 25% of the customers on your email list will become unengaged each year. We can send them well-designed re-engagement emails to get them back onboard, but we can also go a step
Read moreBy Adam Ambrożewicz on September 5, 2018
Welcome emails are one of the most effective types of email messages and can generate 4x more opens and 5x more clicks than regular email marketing campaigns. A well designed welcome series can build a long-lasting customer relationship and increase sales and Customer Lifetime Value. Opportunity – automated incentives via email Once a customer has signed up with you via
Read moreBy Adam Ambrożewicz on July 20, 2018
A customer’s browsing behavior reveals a lot about their interests and preferences. This data can be leveraged in abandoned browsing emails to send them highly relevant content which could help you recover more customers and sales. Opportunity: recover customers after they abandon browsing your website You can learn a great deal about your customers from their browsing behavior. What’s more,
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By Adam Ambrożewicz on June 6, 2018
Recommendations revving up your revenue Recommendation services can be the engine that allows marketers to dramatically increase their revenue. They analyze customer behavior and generate product or service recommendations that have a greater likelihood of converting. Opportunity According to Certona, less than 40% of retailers make use of recommendations in their emails. When you consider that they have conversion
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