Factbook: Industry expects 4.1 billion active email users in 2021 2017 average monthly open rate was at 21.8% 2017 average monthly click-through rate was at 62% email marketing ROI at 4300%, a return of $43 per dollar invested 2% more revenue each quarter by reactivating 7% of inactive users If you are looking to boost sales in the upcoming

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Email is a critical cog in your multichannel marketing arsenal. Today, you’ll learn about 10 Email Marketing Trends that’ll give you some ideas on how you might get even more out of your future marketing efforts.

Email creative creation can be a time-consuming task and cost your business significant dollars. Today, we’ll go through how children’s products retailer Odevaika cut email marketing spend and deployed more email campaigns at the same time.

So, you’re a retailer, running either a click or mortar business, or maybe both, and you’ve been in business for a number of years. This will no doubt mean that you have a significant amount of transactional data about your customers.

Enter time travel, an ExpertSender feature that sends emails to your audience at the exact time you want them to be sent, irrespective of their current time zone. You can know where they are located based on where they opened or clicked the last message that you sent them.

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!

Have you ever had the experience of purchasing something online that you’ve been totally excited about for the longest time, completed the order, then had a totally underwhelming email experience? This part of your experience didn’t meet your expectations and your experience with any brand should be consistently awesome across the board – just as Jimi (Hendrix) would have it.

The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights that really are leaders in their domain.