3 irresistible strategies to get more newsletter subscriptions

Why is it so difficult for so many marketers to get more newsletter subscriptions? In our opinion, marketers struggle to get more newsletter subscriptions for 2 main reasons:   it is difficult to get meaningful engagement from content that isn’t that engaging creating engaging content or strategy often requires a lot of work, creativity, and resources   The good news

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A simple guide to remarketing and retargeting

Remarketing and retargeting should play an important role in any company’s marketing strategy.  By targeting users who have opened your email or visited your website, you’ll have more of them returning to their purchasing funnel.   Remarketing vs retargeting Despite the fact that these two terms sound similar, and are sometimes confused, remarketing and retargeting are different marketing strategies. The

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15 statistics that show why email marketing is important

Is email marketing dying? We don’t think so. Seeing constant user base growth, we expect email marketing to not only remain important, but also to thrive. We collected and categorized some email marketing statistics proving just that so that you can make informed decisions when planning this year’s marketing strategy.   Potential reach is growing Approximately half the world’s population

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How much does email marketing cost?

How much does email marketing cost? If you have ever wondered how much each click or lead can cost in an average email marketing campaign, the answer will always be the same – it depends. There are many factors that contribute to the final cost. You shouldn’t however, consider email marketing as a cost but as an investment. As with

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10 best practices to improve your email marketing

As email marketers, we often ask ourselves the question “how can we improve our marketing campaigns?” What are some of the ways in which we can increase customer engagement and what strategies should we employ to improve campaign performance? We want to know all the best practices, that’s why we believe, that to assure the great results in email marketing,

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7 ways to boost sales using email marketing

  Factbook: Industry expects 4.1 billion active email users in 2021 2017 average monthly open rate was at 21.8% 2017 average monthly click-through rate was at 62% email marketing ROI at 4300%, a return of $43 per dollar invested 2% more revenue each quarter by reactivating 7% of inactive users If you are looking to boost sales in the upcoming

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10 Email Marketing Trends for 2018

Email is a critical cog in your multichannel marketing arsenal. Today, you’ll learn about 10 Email Marketing Trends that’ll give you some ideas on how you might get even more out of your future marketing efforts.

How to reduce your email marketing costs by 27%

Email creative creation can be a time-consuming task and cost your business significant dollars. Today, we’ll go through how children’s products retailer Odevaika cut email marketing spend and deployed more email campaigns at the same time.

Send emails when your customers expect them with the ExpertSender time travel feature

Enter time travel, an ExpertSender feature that sends emails to your audience at the exact time you want them to be sent, irrespective of their current time zone. You can know where they are located based on where they opened or clicked the last message that you sent them.

Microsegment for Greater Customer Engagement in less than 1 Minute

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!