How much does email marketing cost?

How much does email marketing cost? If you have ever wondered how much each click or lead can cost in an average email marketing campaign, the answer will always be the same – it depends. There are many factors that contribute to the final cost. You shouldn’t however, consider email marketing as a cost but as an investment. As with

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10 best practices to improve your email marketing

As email marketers, we often ask ourselves the question “how can we improve our marketing campaigns?” What are some of the ways in which we can increase customer engagement and what strategies should we employ to improve campaign performance? We want to know all the best practices, that’s why we believe, that to assure the great results in email marketing,

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7 ways to boost sales using email marketing

  Factbook: Industry expects 4.1 billion active email users in 2021 2017 average monthly open rate was at 21.8% 2017 average monthly click-through rate was at 62% email marketing ROI at 4300%, a return of $43 per dollar invested 2% more revenue each quarter by reactivating 7% of inactive users If you are looking to boost sales in the upcoming

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10 Email Marketing Trends for 2018

Email is a critical cog in your multichannel marketing arsenal. Today, you’ll learn about 10 Email Marketing Trends that’ll give you some ideas on how you might get even more out of your future marketing efforts.

How to reduce your email marketing costs by 27%

Email creative creation can be a time-consuming task and cost your business significant dollars. Today, we’ll go through how children’s products retailer Odevaika cut email marketing spend and deployed more email campaigns at the same time.

Send emails when your customers expect them with the ExpertSender time travel feature

Enter time travel, an ExpertSender feature that sends emails to your audience at the exact time you want them to be sent, irrespective of their current time zone. You can know where they are located based on where they opened or clicked the last message that you sent them.

Microsegment for Greater Customer Engagement in less than 1 Minute

Microsegments allow us to segment customers into narrowly defined groups that can potentially have a high ROI and impact the business goals that we’re trying to achieve. Today, we’re going to target our readers that really like the articles we publish. They like our posts, they share and comment them, they’re a highly-engaged lot!

How to Drive Revenue with Email using Sniper Precise Segmentation

Free webinar Driving revenue in email marketing requires sniper precision and to do that you need to know how to best make use of the data that you’re armed with. You can then blast your campaigns to the customers that are going to drive your revenues the most. In fact, almost every business needs to get their customers through 5
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Why is UX so important in Email Marketing? 4 Extraordinary Email Experiences

Have you ever had the experience of purchasing something online that you’ve been totally excited about for the longest time, completed the order, then had a totally underwhelming email experience? This part of your experience didn’t meet your expectations and your experience with any brand should be consistently awesome across the board – just as Jimi (Hendrix) would have it.

25 Email Geeks to help you get your geek on

The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights that really are leaders in their domain.